【Hong Kong】Lao Pu Gold Opens Fourth Store in Hong Kong, Accelerating Market Expansion

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Editor’s Note

This article reports on the opening of Lao Pu Gold’s new store in Hong Kong, highlighting its strategic expansion and consumer interest. The information is sourced from Ta Kung Pao.

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New Store Opening Attracts Consumers

Lao Pu Gold’s new store in Hong Kong’s Harbour City officially opened yesterday, attracting numerous consumers. (Image source: Ta Kung Pao)

According to a report from Ta Kung Pao, Lao Pu Gold (stock code: 06181) officially opened its second store in Hong Kong’s Harbour City yesterday, marking the fourth store for the brand in Hong Kong. Lao Pu Gold stated to Ta Kung Pao:

“Hong Kong connects China and the West and blends Eastern and Western cultures. The company values Hong Kong’s window effect and is committed to promoting the brand’s internationalization process.”

Analysts believe that Lao Pu Gold’s management has recognized the strategic window of opportunity presented by the ‘eastward shift’ of global high-end consumption and the rise of local cultural consumption, and has already formed a strong competitive advantage. A recent report from HSBC Global Investment Research bluntly stated:

“Lao Pu Gold possesses all the elements needed to become China’s first luxury brand capable of competing with Western high-end jewelry brands like Cartier and Van Cleef & Arpels.”
Aggressive Expansion Strategy

Lao Pu Gold insists on opening stores only in high-end commercial centers of first-tier and new first-tier cities. As of the end of November this year, Lao Pu Gold has opened over 40 self-operated stores, covering 16 cities. Since the beginning of this year, the speed and strength of Lao Pu Gold’s store openings have significantly exceeded market expectations. The brand has opened 14 new stores in high-end commercial centers this year, double the number of new stores opened in 2024, greatly exceeding the three-year store opening plan disclosed in its 2024 prospectus. In Shanghai, the brand opened “four stores in half a year”; its first overseas store opened in June at Marina Bay Sands in Singapore, and recent news suggests it is about to expand.

Founder Zhuo Gaoming stated:

“We hope that every Lao Pu store will be a landmark in the industry, and every store will become a cultural and leisure consumption destination in its city. Whether it’s the brand, products, store scenery, or customer experience, they should all be benchmarks for the industry.”
Revenue Expected to Surpass Tiffany

A recent report by the international financial institution Rothschild pointed out that Lao Pu Gold is expected to achieve revenue surpassing that of the Tiffany Group (which includes brands like Cartier, Van Cleef & Arpels, Buccellati, Jiang Shiduo, and Piaget) in the Chinese jewelry business for the first time in 2025.

Securing a Strategic High Ground

Business observer Qin Muyue believes that whether it’s the high-profile advancement in the Chinese consumer market or making Western luxury brands face market pressure for the first time, Lao Pu Gold has already occupied a strategic high ground and formed a strong competitive advantage. This represents a breakthrough of the times for Chinese domestic brands.

“The completion of strategic positioning in Shanghai, Hong Kong, and Singapore shows that Lao Pu Gold’s management has keenly seen that with the awakening of the ‘eastward shift’ of global high-end consumption and local cultural consumption, its own strategic window of opportunity has emerged.”

Huang Qixiang, Dean of the First School of Finance and Economics, said that Lao Pu Gold, which has always been extremely cautious in channel layout, is making a full-scale push in several core cities in 2025, entering the battleground for global first-tier luxury brand competition and capturing high-value core consumer groups.

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⏰ Published on: December 26, 2025