【中国】Cartier Releases 2026 Lunar New Year Campaign Film

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Editor’s Note

Cartier ushers in the 2026 Lunar New Year with a new campaign film, centering on its iconic panther. The piece explores how the brand’s signature gaze spotlights its celebrated creations.

Cartier’s 2026 Lunar New Year Campaign

On January 15, Cartier released its new 2026 Lunar New Year campaign film. The film features Cartier’s iconic animal figure, the panther, and showcases the brand’s representative products through its gaze.

Brand Ambassador Zhang Jingyi for Cartier

Brand Ambassador Zhang Jingyi has shot a new series of images for Cartier.

AI in Advertising?
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“I feel this Cartier poster was made by AI. Many advertisements are AI-generated now, even luxury brands have started. The advertising industry is about to be reshuffled. Commercial photography will be greatly impacted, and it might even affect hardware industries like cameras.”
Other Celebrity Campaigns

Li Xian’s new Cartier promotional material has been released.

JISOO and Cartier

In 2022, it was reported that Cartier had to double the contract amount with Dior and JISOO to secure her as the new Cartier global brand ambassador. In 2025, Cartier consolidated its position through its collaboration with JISOO.

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⏰ Published on: January 25, 2026