Editor’s Note
This announcement previews an upcoming luxury exhibition in Nagano, Japan, showcasing high-end watches and jewelry. The event represents an expansion of a previous successful fair, indicating growing interest in this premium market segment.

MIYA Co., Ltd., which operates authorized imported watch specialty stores and comprehensive jewelry specialty stores in Nagano City and Ueda City, will hold “The MIYA Shubo Exhibition” at THE SAIHOKUKAN HOTEL in Nagano City, scaling up from last year’s well-received “Watch & Jewelry Fair.”
This exhibition will feature luxury watches to last a lifetime, designer jewelry, pearls, numerous high-end necklaces and rings, as well as art pieces, luxury bags, custom leather shoes, and custom suit brands that are not usually available in stores.
During the event, a guaranteed-prize lottery will be held for customers who purchase items worth 300,000 yen or more at the venue, with prizes such as “THE SAIHOKUKAN HOTEL Dinner Pair Tickets.” Special gifts will also be prepared at the venue for those who make a reservation to visit by July 31 (Thu).
Furthermore, a commemorative photo session by renowned watch photographer Katsunori Kishida, titled “Recording Your Encounter with Watches and Jewelry,” will be held.
Duration: August 9 (Sat) to August 11 (Mon)
Location: “THE SAIHOKUKAN HOTEL, Nagano City” 528-1 Kencho, Nagano City, Nagano Prefecture 380-0838
Opening Hours: 11:00 – 19:00 (Last entry 18:00)
*On August 11 (Mon): 11:00 – 18:00 (Last entry 17:00)

・Grand Seiko
Grand Seiko offers a worldview that pursues Japan’s unique aesthetic sense and spirituality, aiming for “accurate, legible, and beautiful watches.” “THE NATURE OF TIME” is Grand Seiko’s brand philosophy. It expresses two aspects of Japanese spirituality: the sensibility inspired by nature and the changing seasons, and the craftsmanship of masters who delve into their respective paths to approach the essence of time.
・Grand Seiko Demonstration
・BREITLING
Breitling has been chosen as the instrument for the wrists of those who challenge all extremes, cultivating its technology. The trust in its high performance continues to this day, making it a brand with unwavering popularity. It is particularly trusted by chronograph enthusiasts.
・IWC SCHAFFHAUSEN
Headquartered in Schaffhausen, Switzerland, the tradition inherited over 150 years is reflected in its watchmaking. From durable watches that will last for generations to professional-grade sports watches, and ultimately to complications, IWC’s watchmaking techniques are truly diverse.
・E-NO’S

E-NO’S Jewelry is a Japanese handmade jewelry brand known for its unique designs that blend retro-modern and industrial aesthetics. Its appeal lies in three-dimensional beauty incorporating multiple parts and movable mechanisms, and motifs such as skulls and lotuses. It is an artistic jewelry brand supported by both men and women, with high rarity due to small-scale production.
・ANNAMARIA CAMMILLI
This is a Florentine jewelry brand founded in 1983 by female artist ANNAMARIA CAMMILLI, who is a painter and sculptor, as its designer. Behind all her works lie art, passion, the skilled craftsmanship of goldsmiths, and expertise. Her inspiration is infused into the jewelry, such as incorporating multiple colors into pieces, much like a painter placing different colors on a palette.
・ISABELLE LANGLOIS
A Parisian jewelry brand that expresses moments of inspiration from natural beauty, art, sweets, etc., primarily using semi-precious stones. The unique cutting techniques, inherited from her family background of jewelers, are also part of its appeal.
Duration: August 9 (Sat) to August 11 (Mon)
Location: “THE SAIHOKUKAN HOTEL, Nagano City” 528-1 Kencho, Nagano City, Nagano Prefecture 380-0838
Opening Hours: 11:00 – 19:00 (Last entry 18:00)
*On August 11 (Mon): 11:00 – 18:00 (Last entry 17:00)
[Contact for Event Inquiries]

・MIYA Co., Ltd. TEL. 026-219-0220