Editor’s Note
Reliance Retail’s exclusive partnership with Fabletics marks the U.S. athleisure brand’s entry into India, strengthening Reliance’s fashion portfolio and tapping into the country’s growing activewear market.
Reliance Retail has announced an exclusive partnership with the American women’s athleisure brand Fabletics, marking the brand’s debut in India. This move strengthens Reliance’s fashion and lifestyle portfolio and expands the company’s presence in the rapidly growing athleisure category.
Under this partnership, Fabletics will be launched in India through Reliance Retail’s omni-channel network, which includes its physical stores and digital platforms. Fabletics is globally known for its performance-centric activewear and digital-first engagement model. Its entry into India will provide easy access to fitness-conscious and style-aware consumers in urban areas.
For Reliance Retail, this partnership will further solidify the company’s hold in the women’s athleisure category, which is growing rapidly due to increasing health awareness, changing lifestyles, and the acceptance of activewear as everyday fashion. Fabletics’ entry into India is likely to intensify competition among both domestic and international brands, especially in the women-centric activewear segment.
Experts say this partnership also reflects the growing trend of global athleisure and activewear brands viewing India as a primary growth market. As consumer preferences increasingly blur the lines between sportswear and fashion, collaborations between major domestic retailers and international brands will pave the way for the next phase of growth in India’s athleisure industry.
