Editor’s Note
This survey aims to provide a detailed analysis of the global hair dryer market by examining consumer demand, preferences, and key market drivers. The findings will offer valuable insights for businesses looking to understand current trends and opportunities in this industry.
The objective of this survey is to analyze the global hair dryer market through a series of questionnaires and find answers to business questions such as:
– What is the demand in the hair dryer market?
– What are consumer preferences regarding the hair dryer industry?
– What are the market drivers for the hair dryer market?
– Survey Period: August 25, 2022, to October 12, 2022
– Survey Contractor: Market Insights Reports
– A questionnaire was conducted asking various questions about the technology and price used for the end-use.
– Number of Valid Responses: 500
– Survey Method: 100 telephone surveys, 400 internet surveys
– Survey Targets: Sales-related companies, end-users in the hair color end-use sector.
Answer – Regarding type, corded dryers are the largest product used in the salon industry. The use of corded dryers is also increasing for household use. In recent years, cordless hair dryers have also become popular. Ionic dryers and tourmaline dryers are various innovative technologies integrated into handheld dryers.
Answer – Regarding applications, consumers prefer personal hair dryers for daily use and due to busy lifestyles that leave no time to go to salons. Advanced hair dryers with features like temperature regulation and ease of use at home.
Answer – During the survey, it was found that due to the availability of smartphones and various discounts offered on online platforms, the online distribution channel is expected to be the fastest-growing segment in the future. The diversity of products offered online is influencing consumer preference for purchasing these electronics at home.
Our survey found that increased awareness about personal grooming and a growing number of professional salons worldwide, along with rising disposable income and rapid urbanization.
Consumers are increasingly seeking products that are easy to use, customizable, and meet lifestyle needs. Many customers are looking for technologically advanced products, meaning they seek innovative features that are meaningful and helpful in life.
Changing lifestyles and very busy work schedules are also driving the demand for hair dryers.
According to our survey, the demand for portable hair dryers is also likely to increase in the near future. Increased fashion consciousness is one of the main factors driving the hair dryer industry. Electric hair care appliances are popular among end-users.