Editor’s Note
This article discusses a slight year-on-year revenue decline for Christian Dior in Q1 2025, attributed to a challenging global environment. The most notable decrease occurred in its Wines and Spirits division.
The luxury group Christian Dior has reported revenue of 20.3 billion euros for the first quarter of 2025, a slight decrease compared to the same period last year, as the “tense geopolitical and economic environment” continues to impact the luxury house’s results.
The group’s overall revenue fell by 2% compared to the 20.69 billion euros recorded in Q1 2024, with the most significant impact coming from its Wines and Spirits division, where revenue dropped by 8%.
Fashion and Leather Goods were also affected, with revenue decreasing from 10.49 billion euros to 10.1 billion euros, reflecting a 4% decline. The company stated that, despite this downward trend, the category “demonstrated good resilience” and was boosted by “strong growth in purchases in Japan.”
Greater stability was observed in Perfumes and Cosmetics, where growth remained broadly stable year-on-year at 2.18 billion euros. Stability was also seen in Watches and Jewelry, which recorded a slight increase of 1% to 2.48 billion euros. In Selective Retailing, revenue remained stable at 4.19 billion euros.
Selective Retailing was supported by the strength of Sephora’s in-store business, as well as the expansion of the Christian Dior retail network, particularly in North America. The group has also launched plans to strengthen the organization of its department stores, La Samaritaine and Le Bon Marché, with a shared governance structure and the implementation of a differentiation strategy for the latter, which contributed to the start-of-year performance.
Geographically, Europe leads in terms of growth for Christian Dior, while the United States experienced a slight decline, “despite good performance in Fashion and Leather Goods and in Watches and Jewelry.” Japan is also down compared to the first quarter of last year, but revenue was boosted by increased spending by Chinese consumers in the country.