Editor’s Note
Choice International Limited has launched a new Gold ETF, providing a secure and accessible avenue for gold investment. The New Fund Offer is open until October 31, 2025.

Choice International Limited, a top company in the country’s financial services sector, is offering a great opportunity for gold investment. The company has launched a new Gold Exchange Traded Fund (Gold ETF) under Choice Mutual Fund. Through this Gold ETF fund, investors can easily invest in gold. It is both affordable and secure. Choice Mutual Fund launched the New Fund Offer (NFO) for this Gold ETF today, i.e., October 24, 2025, and the opportunity to invest is available until October 31.
In the NFO of Choice Gold ETF, investors can start investing with a minimum of ₹1,000. This ETF will soon be listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE), after which you can buy or sell it like shares. The company said the aim of launching this Gold ETF is to provide returns in line with the rising prices of physical gold in the domestic market. A key feature of this fund is that it offers investors a liquid and transparent way to invest in gold.
It is noteworthy that during the first half of this year (January-June 2025), gold investment demand reached a record level since the first half of 2020. Currently, investment flows are accelerating further due to rising gold prices. Typically, inflation does not affect gold prices. Being a rare earth metal, it is in demand worldwide.
Gold has long been seen as a safe investment option in India. Recently, its price reached a record high of ₹1.32 lakh per 10 grams. It has delivered a return of nearly 60 percent over the past year, which is much higher compared to equity and other investment instruments. In fact, global trade wars, geopolitical tensions, and volatility in financial markets have increased its demand, leading to such a surge in prices.