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Editor’s Note

As Hermès announces record annual results, executive chairman Axel Dumas credits the brand’s enduring strength to a unique strategy focused on preserving its exclusive allure. This article explores how disciplined management of supply, craftsmanship, and brand mystique fuels the house’s remarkable resilience in the luxury market.

Hermès: How Axel Dumas Protects the Desirability of the House

On the occasion of presenting record annual results, Axel Dumas, the manager of the French luxury group, attributed Hermès’s strong resilience to the group’s specific approach to its desirability.

Health & Beauty, the New Engine for Shopping Centers Facing Structural Decline in Apparel

In its 2025 review, the Federation of Commerce Stakeholders in the Regions notes the resilience of French shopping centers. However, the retail mix is evolving with the surge of beauty at the expense of ready-to-wear.

Between Shein and Vinted, the Fashion Market Faces the Risk of Market Pauperization

Ultra-fast fashion and second-hand now account for 6% and 19% of clothing volumes sold, respectively, according to the French Fashion Institute, which states that both phenomena are disrupting the perception of prices for new items.

Hermès: 2025 Revenue Reaches 16 Billion with a Profit of 4.5 Billion Euros

While its revenue reached a record in 2025, the French luxury group announced a 1.72% decline in its net profit, penalized notably by the exceptional surtax applied to large companies.

Bensimon Enters Judicial Restructuring

The French brand placed itself under the protection of the Paris Commercial Court on January 23. After several years of losses, founders Yves and Serge Bensimon must restructure.

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Features

Hermès: How Axel Dumas Protects the Desirability of the House.
Health & Beauty, the New Engine for Shopping Centers Facing Structural Decline in Apparel.
Between Shein and Vinted, the Fashion Market Faces the Risk of Market Pauperization.
Hermès: 2025 Revenue Reaches 16 Billion with a Profit of 4.5 Billion Euros.
Is Retail Out of Step with Its Technological Transformation Ambitions?

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3. Hermès: 2025 Revenue Reaches 16 Billion with a Profit of 4.5 Billion Euros.
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5. Bensimon Enters Judicial Restructuring.

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⏰ Published on: November 22, 2018