Editor’s Note
This article discusses gold’s role as a traditional safe-haven asset, highlighting the factors driving its price to record highs in 2025.
Considered one of the safest assets, gold is frequently chosen by individuals and businesses seeking to hedge against inflation. In times of global uncertainty, it is common for investors to seek stability by moving their money into precious metals or the US dollar.
In 2025, gold has reached historic highs, encouraged by decreasing inflation in the United States and global instability caused by conflicts in the Middle East.
One of the most popular ways to access this market is through the purchase of physical gold, such as coins or bars. Therefore, it is key to stay informed about its price, which fluctuates constantly.
The value of this precious metal is in constant motion in the financial market, subject to movements recorded in recent hours. These were the movements recorded for this asset at the last cut-off, at the time this article was written.
Gold is selling today in Spain at a value of €135.10 per gram. In the last 24 hours, the minimum value recorded for the metal was €132.51 and the maximum was €135.51. This indicates that a kilogram of gold is valued at €135.10 × 1000 = €135,100.
Investment in precious metals, such as gold, becomes relevant in contexts of economic crisis due to its lower volatility compared to other financial assets. Gold can be purchased both in person and online, always through properly certified companies.
According to Business Insider, gold maintains an intrinsic value that reflects the cost of living and tends to behave opposite to the stock market. For this reason, during periods of recession, its price generally increases.
A key characteristic of gold is its durability: it cannot be counterfeited or eliminated. Currently, there are two main ways to invest in this metal: through the direct purchase of physical gold or through related securities, such as stocks, exchange-traded funds, or futures.
Physical gold is available in bars or minted coins, which vary in size and are stamped with their purity level, country of origin, and weight, guaranteeing their authenticity.
During 2025, gold has recorded historic prices amid a tense geopolitical context marked by Donald Trump’s commercial offensive against China. His return to the US presidency and the immediate application of tariffs have generated a new chapter of volatility shaking international markets.
Bloomberg highlights that the growing interest of central banks in gold has been a key factor for its continuous valuation. In its latest report, the investment bank Goldman Sachs projects that this trend will continue, fueled by an increase in demand from investors seeking protection in unstable scenarios.
In this scenario, gold has surpassed assets like major tech stocks in market capitalization, reinforcing its status as the financial safe haven par excellence. However, recent movements in bitcoin have led some investors to consider the digital asset as a debated alternative.
