Editor’s Note
This analysis from e-commerce data specialist ECDB, co-founded by Statista’s Friedrich Schwandt, tracks the continued online shift in fashion retail during the first half of 2025, highlighting the significant growth of platforms like Temu and Shein.
Friedrich Schwandt is the founder and former CEO of the statistics portal Statista. In 2022, he co-founded ECDB with a business partner. The company specializes in analyzing e-commerce data.
Among other methods, the data analysis company ECDB closely monitors the online fashion market using transaction data. A conversation with co-founder Friedrich Schwandt about developments in the first half of 2025, how strongly Temu and Shein have grown, and what the online share of the fashion market currently is.
(The main interview content with Friedrich Schwandt regarding market analysis, growth of Temu and Shein, and the online fashion market share is not provided in the accessible text. The article appears to be behind a paywall after the introductory sections.)