Editor’s Note
This article examines the rise of AI-generated personas used to create a false sense of authenticity and sentimentality in online marketing, a tactic designed to exploit consumer trust for commercial gain.
Everything is designed to look very personal: with photos of the operators and a sentimental story. However, everything is just AI-generated and is intended to entice people to buy cheap goods.
…says a likeable senior citizen in the video on her company’s website. At the same time, she promotes the last “handcrafted jewelry pieces” from her manufactory. Such advertising clips are currently running en masse on social media platforms. Jewelry and leather goods are primarily advertised. But: there are neither the nice workshop owners nor the noble handmade one-off pieces. Instead, they are AI-generated advertising avatars and mass-produced goods from China. SUPER.MARKT shows how we can recognize such fakes and protect ourselves.
With a few tricks – and the fake shop finder from the consumer advice center – many fake shops can be identified before placing an order. This saves money and nerves.