Editor’s Note
This article reports on the acquisition of Swedish fashion brand Filippa K by OJ Holding Sweden AB. The brand will continue to operate independently under its new ownership.
Filippa K Gets a New Owner
Filippa K has a new owner. OJ Holding Sweden AB, the group that also includes the Swedish brand Oscar Jacobson, announced on Tuesday that it has acquired Filippa K from its previous owner, Novax. The financial terms of the acquisition were not disclosed. Following the takeover, Filippa K will continue to operate as an independent label within the group.
Filippa K was founded in 1993 and sells its collections through its own stores, online, and selected retailers. Over the past two years, Filippa K has undergone a transformation involving changes in its organization, product offering, and brand positioning. The company is headquartered in Stockholm and operates internationally, with a strong focus on the European market.
Filippa K generated sales of 436 million Swedish kronor (39.76 million euros) in 2024 but ended the year with a loss of 39 million Swedish kronor (3.56 million euros).
“It was important for us that a strong owner would continue the brand. Novax has taken a new strategic direction in recent years, and the sale of Filippa K is part of this realignment,” explains Carl Johan Åkesson, Investment Manager at Novax.
“We are pleased to have a new, experienced owner with solid industry knowledge and a sharp insight into Scandinavian fashion. Oscar Jacobson has proven that they can build brands with a clear identity and a long-term vision. We look forward to jointly exploring the synergies that can further strengthen Filippa K and lay the foundation for further growth,” says Marie Forssenius, Chief Executive Officer of Filippa K.
“We are very excited to welcome Filippa K to the Oscar Jacobson family. This acquisition fits seamlessly with our long-term strategy of growing both organically and through carefully selected acquisitions. Filippa K is a strong fashion brand with minimalist design, a distinct Scandinavian signature, and a clear commitment to responsible production – perfectly in line with our overarching ambitions. We look forward to developing Filippa K as a brand firmly rooted in the Swedish fashion world,” adds Richard Woodbridge, CEO of Oscar Jacobson.