Editor’s Note
Samsung is reportedly exploring AI-powered smart jewelry like earrings and necklaces, signaling a move beyond traditional wearables toward more discreet, integrated forms of technology.
Samsung Electronics is actively exploring the development of new forms of wearable devices, such as artificial intelligence (AI)-based smart earrings and necklaces, stirring up a wave of innovation in the global wearable market.
A next-generation accessory strategy is becoming visible, moving beyond existing smartwatches and smart rings to seamlessly integrate ‘invisible AI’ into users’ daily lives.
In a recent interview with CNN, Samsung Electronics MX (Mobile eXperience) Business President Won-joon Choi stated:
This reveals Samsung’s strategic intent to aim for a companion-like wearable ecosystem that complements rather than replaces smartphone functions.
Samsung has already expanded its wearable portfolio this year by launching the AI-powered Galaxy Ring and Galaxy Watch Ultra, which analyze biometric data using AI to provide personalized health insights.
Samsung’s move aligns with the explosive growth of the AI wearable market. The global wearable AI device market is projected to grow 36% from $21.97 billion (approx. KRW 29 trillion) in 2024 to $29.89 billion (approx. KRW 40 trillion) in 2025. It is forecasted to expand to $101.28 billion (approx. KRW 135 trillion) by 2029.
The smart jewelry (earrings, necklaces, rings, etc.) market is also analyzed to grow to a size of $990 million (approx. KRW 1.3 trillion) by 2030.
Competitors’ movements are also noteworthy. Meta has been leading the market, selling over 2 million units of its AI-based Ray-Ban smart glasses, launched in October 2023, as of February 2025. EssilorLuxottica plans to expand its annual production capacity to 10 million units by 2026. Google, Snap, and OpenAI are also accelerating the development of smart glasses and AI wearables.
On the other hand, startups face challenges. The Humane AI Pin, created by Apple alumni, had its service discontinued less than a year after launch due to performance issues and high prices, and its assets were sold to HP. The Rabbit R1 was launched to harsh criticism, and the AI necklace startup Friend has postponed its product launch to the end of this year.
The smart jewelry market is seeing the spread of new trends such as female-centric design, personalized health management, safety alerts, and location tracking. AI algorithms analyze data collected from wearables to provide various recommendations for personalized fitness, sleep, and stress management. However, data privacy, battery life, and algorithm reliability remain challenges to be solved.
A Samsung Electronics official emphasized:
highlighting that they are researching various wearable form factors that consider both fashion and practicality.
President Won-joon Choi stated:
However, prototype development does not necessarily lead to commercialization, and the launch decision is expected to depend on market response and technological maturity.
Securities firms and industry insiders analyzed:
