Editor’s Note
This article provides a concise overview of the global hair accessories market, highlighting its significant projected growth from USD 22.52 billion in 2026 to USD 39.80 billion by 2034, driven by a CAGR of 7.38%. It also notes the Asia Pacific region’s dominant market share of 34.94% in 2025.
The global hair accessories market size was valued at USD 21.01 billion in 2025. The market is projected to grow from USD 22.52 billion in 2026 to USD 39.80 billion in 2034, exhibiting a compound annual growth rate (CAGR) of 7.38% during the forecast period. Asia Pacific dominated the global market with a share of 34.94% in 2025.
Hair accessories are decorative or functional items used to hold, style, secure, protect, or enhance the appearance of hair. They are used in daily care, fashion styling, professional settings, cultural occasions, and medical or cosmetic needs. The growth of social media platforms, influencers, increasing disposable income of women, and celebrity styling have accelerated trend adoption, driving frequent purchases and consumer demand for new hair accessory designs, fostering participation in the global market.
Key players, such as Yiwu SOQ Jewelry Co., Ltd., KOSMART, and Jobkin, among others, are continuously focusing on product innovation by launching multifunctional, damage-free, and trendy hair accessories that align with rapidly changing fashion cycles, thereby driving global market growth.
In recent times, sustainability and the development of eco-friendly products present long-term opportunities. Growing consumer preferences and awareness about environmental impact are increasing the demand for hair-related accessories made from recycled plastics, biodegradable materials, and ethically sourced inputs. Therefore, companies investing in sustainable innovation and transparent sourcing can strengthen brand loyalty and gain a competitive advantage, particularly among younger consumers, contributing to overall market growth.
Today, influencers, celebrities, and professional stylists play a crucial role in accelerating trend adoption by promoting specific hair-related accessories through tutorials, reels, and sponsored content. Furthermore, viral trends, such as hair scrunchies, the revival of hair ties, statement clips, minimalist hair ribbons, or luxury wigs and extensions, can quickly translate into high demand. Platforms like Instagram, TikTok, YouTube, and Pinterest continuously showcase new hairstyles, accessory trends, and styling techniques, encouraging consumers to experiment with different styles, driving the growth of the hair accessories market.
Price sensitivity and intense competition from unorganized and low-cost players to limit market growth.