Editor’s Note
Chanel has reclaimed the top spot as the world’s most valuable fashion brand in 2025, overtaking Louis Vuitton following a significant 45% surge in its brand valuation.
Thanks to a valuation increase of +45%, Chanel has moved from 3rd to 1st place in the Brand Finance 2025 ranking of the world’s most valuable fashion brands, once again surpassing Louis Vuitton.
Whether in the ranking of global companies or the most valuable luxury brands in 2025, the conclusion is clear: Chanel dominates its sector. Unsurprisingly, the house founded by Coco Chanel wins the gold medal in Brand Finance’s new report dedicated to international fashion brands. Previously ranked 3rd, the house climbs to the top of the podium with a valuation of $37.9 billion.
The flagship of LVMH only experienced a slight growth of +2%, reaching $32.9 billion. Nike completes the Top 3, dropping one place due to a -1% valuation decrease to $29.4 billion.
in the ranking compared to 2024. The brand, whose sales increased by +8% to eight billion euros in the first six months of the year, benefited from a +19% growth to $19.9 billion. In 5th place, Rolex gains four places since last year thanks to a +36% increase in its brand value, reaching $18.8 billion. According to Brand Finance,
They are followed by Adidas and Zara, then Dior in 8th place. The world’s 3rd strongest brand recorded a valuation of $17.3 billion. Cartier and Gucci (falling four places) complete the ranking. It is worth noting that out of the entire Top 10, five brands are French.
Tiffany & Co, Prada, and Armani follow from 13th to 15th place. Coach and Ralph Lauren, 18th and 19th, move up a few levels this year while Burberry and Bulgari position themselves 23rd and 24th. Yves Saint Laurent arrives at 26th place ahead of Moncler, Givenchy finishes in 29th place, Van Cleef & Arpels and Céline rank 36th and 37th, and Omega 39th. From the 40th to the 50th tier, we can mention Tag Heuer, Loewe, Dolce & Gabbana, Valentino, and Bottega Veneta.
Once again, the luxury industry drives the growth of the ranking, particularly the nine French houses which alone represent 37% (€121.6 billion) of the total value of the list.
