【Geneva, Swit】Geneva Luxury Week Live Auctions Total CHF 82.2 Million | US$ 102.5 Million, a 24% Increase Year-on-Year

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Editor’s Note

Christie’s recent Geneva Luxury Week auctions demonstrated robust global demand for high-end collectibles, achieving a 24% year-on-year increase in total sales. The remarkable 97% sell-through rate for jewels and watches underscores the enduring strength of the luxury auction market.

Geneva Luxury Week Live Auctions<br />Total CHF 82.2 Million | US$ 102.5 Million<br />24% Increase Year-on-Year” style=”max-width:100%;height:auto;”></div> <div style=Geneva Luxury Week Live Auctions

Christie’s Geneva Luxury Week live auctions at the Four Seasons Hotel des Bergues realized a combined total of CHF 82,263,240 | US$102,572,618, a 24% increase year-on-year.
Magnificent Jewels and Rare Watches drew global participation from collectors, with spirited bidding in the room, on the phones, and online, achieving a combined sell-through rate of 97% sold by lot and 95% sold by value.

Magnificent Jewels

Magnificent Jewels achieved CHF60,621,805 | US$75,604,375, with sell-through rates of 95% by value and 94% by lot.
The Mellon Blue led the sale, realizing CHF20,525,000 | US$25,592,269, becoming Christie’s highest jewellery lot sold at auction to date in 2025, and the third highest price for any vivid blue diamond sold at Christie’s.
In addition, the sale was framed by three prominent private collections spanning over 150 years of connoisseurship – The Rainbow Collection, a Private JAR Collection, and a Splendid Casket of Ancestral Jewellery.

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“This season’s Geneva Luxury Week reflects a market defined by confidence and discernment. The results to date speak to the enduring allure of jewels distinguished by exceptional provenance and rarity. Attractive estimates and a curated collection drove competitive bidding across platforms, reaffirming collectors’ appetite for rarity, quality, and craftsmanship.”

– Max Fawcett, Global Head of Jewellery from January 2026

Rare Watches

Christie’s Luxury Week started strongly on Monday 10 November with the Rare Watches sale. The auction achieved CHF21,641,435 | US$26,974,869, an 18% increase year-on-year, with excellent sell-through rates of 99% by lot and 98% by value.
34% of bidders and buyers were Millennials and Gen Z, and bidders came from 39 countries.
The auction witnessed a considerable demand for vintage and neo-vintage timepieces, including the top lot of the sale – a special edition Patek Philippe reference 3970 in platinum with salmon dial – which doubled its high estimate, realizing CHF1,397,000 | US$1,741,284.
Recognising Audemars Piguet’s 150th anniversary, one of the top ten lots was a unique platinum, diamond and ruby-set automatic perpetual calendar timepiece with moon phases and bracelet, achieving CHF673,100 | US$838,982, 22% above its high estimate.

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“It’s been a very strong start to the Christie’s Geneva Luxury auctions, with an outstanding sell-through rate of 99% and spirited bidding from international audiences in the room, on the phones, and online. We saw a packed auction room, including a younger audience demographic, more passionate and knowledgeable than ever.”

– Remi Guillemin, Christie’s Head of Watches for Europe and the Americas

Online Sales

The online sales are ongoing:
• Jewels Online is open for bidding until 18 November, 2.00pm CET
• Watches Online: The Geneva Edit open for bidding until 19 November, 12.00pm CET
Geneva Luxury Week forms part of Christie’s international Luxury calendar this autumn; sales continue in London (14–25 November 2025); Hong Kong (25 November – 5 December); New York (2-17 December 2025); and Paris (5–17 December 2025).

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⏰ Published on: November 11, 2025