Editor’s Note
This article explores the paradox facing the high-growth jewelry brand Messika. While its success makes it a prime acquisition target, founder Valérie Messika appears determined to protect the independent, disruptive spirit that fueled its rise.
Sensational growth and soaring desirability make the jewelry brand founded by Valérie Messika in 2005 an ideal target for acquisition. However, the brand does not seem ready to relinquish its disruptive spirit.
In terms of acquisitions, the luxury sector has offered us a particularly prolific summer. From Kering to Richemont, and including Tapestry or Rolex, numerous strategic operations have proven to be “win-win” deals for both parties. Among the targets still available on the market, Messika has all the makings of a gem.
Launched as an “accessible” luxury brand with prices ranging between 500 and 10,000 Swiss francs, the jewelry house is riding a wave of almost insolent success. Counting Beyoncé and Rihanna among its fans, it presents itself as a fashionable and rock alternative to classic jewelry.