【日本】Paper Toys Market Size, Share, Demand Growth, Trend Analysis, Competitive Landscape, Forecast to 2029

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Editor’s Note

This article explores the rising popularity of paper toys, highlighting their dual role as entertainment and tools for child development. It examines key market drivers, including diverse product offerings and licensed character designs, that are fueling industry growth.

Market Overview and Growth Drivers

Paper toys are gaining increasing popularity among the young child demographic as a source of fun and support for developing motor skills, improving concentration, and more. Furthermore, the rapid influx of diverse paper toys made from various types of paper, as well as popular figures like Marvel figure paper dolls and anime figure paper dolls, is attracting the target audience and driving industry growth. Making paper toys involves folding, cutting, drawing, and assembling paper to create models or dolls, using techniques like origami. The declining price of paper and the growing trend of using recycled paper are giving momentum to paper toys within the toy industry.

Research Objectives and Methodology

The objective of this research was to analyze the global paper toys market through a series of questionnaires to find answers to business questions such as: Which sector is expected to hold the highest share in the paper toys business? What are the key growth strategies of global Paper Toys players? What are the purchasing channel preferences for Paper Toys?
Survey Overview:
Survey Period: November 25, 2022, to January 3, 2023
Survey Agency: Market Insights Reports

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House Survey
Respondents: 500 key opinion leaders and corporate and customer end-users.
A questionnaire asking various questions about the technology and price used in the final application was conducted.
Number of valid responses: (500)
Survey Method: 100 telephone surveys, 400 internet surveys

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Survey Targets: Sales companies and end-use end-users of paper toys.

Key Survey Findings
“Our survey found that the global paper toys industry is categorized into jigsaw puzzle toys, building blocks, cartoon dolls, etc. Due to the high penetration rate of building block toys like LEGO and Gizmo Blocks, they hold the top industry share. Many brands offer attractive and colorful components that appeal to the target demographic.”
“Survey results show that the global paper toys industry is categorized by age: under 3 years, 3-5 years, 5-8 years, and 8-14 years. The 3-5 years segment holds the largest industry share. This age group is crucial because 90% of a child’s brain develops by age 5, having a lasting impact on learning ability and success in school and life. Therefore, most parents focus on activities that help develop necessary life skills.”
“To understand how people purchase paper toys, this was a key question for us. B2B, i.e., direct sales (30%), is primarily used for commercial demand, while B2C indirect sales (70%) through hypermarkets/supermarkets, convenience stores, specialty stores, and online retail are used in a more general form.”
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Key Conclusions and Growth Factors

Our survey found that paper toys are growing in popularity as an alternative to plastic and smart toys, both for children’s entertainment and as a way to teach necessary life skills from a young age. Playing with or making paper toys helps enhance and improve children’s creativity. Moreover, paper toys help children develop problem-solving skills, promote social development, and follow instructions. Origami, a popular art form, is also utilized in therapy for people with mental issues.

“Our survey indicates that the emerging paper recycling industry is one of the key growth drivers for the global paper toys industry. Most paper toy manufacturers use recycled paper to produce their products. This is the most environmentally friendly option as it uses less energy and water and results in lower carbon dioxide emissions. In the coming years, paper toys are expected to witness favorable growth opportunities as consumers become more aware of environmental issues and the dangers of plastic toys.”
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⏰ Published on: February 27, 2023