6 Sustainable Business Practices for 2024

Editor’s Note

This article provides a foundational overview of sustainable business practices, which integrate environmental stewardship and social responsibility into core operations to balance profit, planet, and people.

6 Prácticas empresariales sostenibles para 2024
What are Sustainable Business Practices?

Sustainable business practices refer to the adoption of environmentally and socially responsible strategies by companies in their operations, production, and supply chains. This involves making conscious efforts to minimize negative impacts on the environment while addressing social issues such as fair labor practices and ethical sourcing. Sustainable business practices aim to create a balance between economic growth, environmental protection, and societal well-being to achieve long-term sustainable development.

Perfect Corp recibió el Premio al Desarrollo Sostenible en la WWD Japan DX
6 Examples of Sustainable Business Practices in the Beauty and Fashion World

Perfect Corp. – Reducing Waste with AI Hair Color Try-On

Prácticas de negocios sostenibles

As a leader in beauty technology, Perfect Corp has been at the forefront of developing sustainable practices with the help of AI technology. To reduce plastic waste, Perfect Corp developed an AI-powered virtual try-on feature that allows customers to test different hair colors without physically trying the products. This not only eliminates the need for plastic samples but also reduces the carbon footprint from transportation and shipping.

“As an invited jury member for the WWD JAPAN DX Awards, LVMH Japan’s Digital Director, Tomomi Endo, praised Perfect Corp for its efforts to reduce plastic waste through the innovative use of AI technology.”
Prueba virtual de Perfect Corp.

Lush – Eco-Friendly and Cruelty-Free Cosmetics
The well-known eco-friendly and cruelty-free cosmetics brand Lush has been leading sustainable business practices for many years. They actively promote their “naked packaging” initiative, offering products without packaging or in recycled materials.

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⏰ Published on: January 18, 2024