Editor’s Note
This article presents a curated ranking of popular jade jewelry brands, reflecting their growing appeal as symbols of cultural heritage and personal style in today’s market.

With the improvement of living standards and the rise of cultural confidence, jade jewelry has gradually become an essential choice for people to express their personality and taste. From traditional to modern, from domestic to international, the jade jewelry market has seen the emergence of numerous renowned brands. These brands have won consumer favor with their unique design concepts, exquisite craftsmanship, and outstanding cultural heritage. This article will review the top ten popular jade jewelry brands and provide an in-depth analysis of their characteristics and advantages to help you better understand this field.
As a leader in the jewelry industry, Chow Tai Fook not only holds a key position in gold ornaments but also performs outstandingly in the field of jade jewelry. Chow Tai Fook’s jade products are renowned for their strict material selection, with each piece carefully chosen and designed. Its “Heritage” series is particularly popular, as it revitalizes the essence of traditional Chinese culture through modern design language. Chow Tai Fook also emphasizes technological innovation, launching a series of new jade products that incorporate fashionable elements to meet the needs of consumers across different age groups.
TSL is a well-known jewelry brand, and its jade jewelry is famous for its exquisite elegance. The brand’s designers excel at integrating Eastern aesthetics into Western designs, making each piece possess both classical charm and modern beauty. TSL’s jade pendants and bracelets are especially popular; they are often inlaid with diamonds or pearls, which not only enhances the overall sense of luxury but also reflects an ultimate pursuit of detail. TSL also regularly organizes cultural exchange activities to allow more people to deeply understand the cultural connotations of jade.
Luk Fook Jewelry is an influential jewelry brand in mainland China, Hong Kong, and Macau, and its jade series products are known for their high cost-effectiveness. Luk Fook Jewelry emphasizes “natural beauty,” insisting on using high-quality jade raw materials and employing advanced processing techniques to ensure that each piece showcases the best state of the jade. Luk Fook Jewelry has also launched many small, delicate styles suitable for daily wear, which are deeply loved by young consumers.
Lao Feng Xiang is one of the oldest jewelry brands with a history of over 170 years. As a state-owned enterprise, Lao Feng Xiang’s jade jewelry inherits a rich cultural heritage while continuously innovating to meet the aesthetic needs of contemporary consumers. Lao Feng Xiang’s jade necklaces and earrings stand out with their grand design style and are often the preferred accessories for weddings or important occasions.
Emperor is a brand focused on the high-end jewelry market, and its jade products mainly target mid-to-high-end consumer groups. Emperor’s jade jewelry is known for its purity, transparency, and uniform color, especially its unique “Ice Jade” series, which has attracted the attention of numerous collectors. Emperor also offers personalized customization services, allowing each customer to own a unique piece.
Although De Beers is famous for diamonds, its jade products also have distinctive features. De Beers’ jade jewelry is known for its elegant and simple design style, making it particularly suitable for those who pursue understated luxury. De Beers’ jade bracelets and rings are often used as high-end gifts, showcasing the taste and sincerity of the giver.
As one of the world’s top jewelry brands, Cartier’s jade jewelry is also highly regarded. Cartier’s jade works are famous for their bold and innovative design concepts and exquisite craftsmanship, often skillfully combining jade with other gemstones to create stunning artistic effects. Cartier’s jade necklaces and brooches are favorites among many socialites and noblewomen, symbolizing status and position.
