【India, Unite】Natural Diamond Council Launches Second Edition of Jewellery Trend Report

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Editor’s Note

This article highlights the launch of the Natural Diamond Council’s 2022 trend report, which aims to reshape consumer perceptions and forecast key jewellery styles.

Report Launch and Objectives

The Natural Diamond Council (NDC) in India and the United Arab Emirates launched the second edition of its jewellery trend report, offering insights and predictions on the natural diamond jewellery set to make statements in 2022. Encapsulating the sensibilities that define today’s aesthetics, the report was thoughtfully compiled by experts from design, styling, lifestyle, journalism, and jewellery fields. Its aim is to redefine what diamonds mean to consumers, create desirability, and grow the modern diamond industry in the region.

Research and Consumer Insights

NDC conducted extensive research over the past year, delving into the consumer mindset and exploring a cultural transformation where jewellery purchases are increasingly seen as a medium of self-expression. Today’s youth is exploring timeless designs intertwined with an edgy appeal, using their natural diamond jewellery to tell personal stories with playfulness and glamour. Based on this, the NDC and its Style Collective curated three definitive trends for 2022.

Trend 1: Hoops with a Twist

The first trend is ‘Hoops with a Twist’ – the hero earring silhouette. When studded with natural diamonds, it seamlessly transcends from a classic, flirtatious accessory to a riveting pair that lights up the red carpet. Current renditions represent innovation and whimsy, featuring clustered diamonds, interlinked details, and a variety of shapes that reinvent the classic hoop.

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Trend 2: Mismatched Diamonds

Another trend marking this year’s fashion expressions is ‘Mismatched Diamonds’ – allowing wearers to make a statement with subtlety. Combining a variety of differently cut diamonds in one piece of jewellery defines personal style and presents an opportunity for creativity and collection-building.

Trend 3: Vintage Cuts

Lastly, ‘Vintage Cuts’ are making a resurgence, with a special focus on Briolettes and Rose Cuts. Briolettes remained a mainstay on glamorous red-carpet looks as events resumed post-pandemic. The drop-shaped diamond lends movement to a piece, mirroring audiences who express personality with style and independence. Rose Cut diamonds, one of the oldest cuts, exude understated elegance and a vintage aesthetic. Unique, delicate, and radiant, the rose cut is becoming a popular choice for engagement rings.

Industry Perspective
“Natural diamonds continue to be the epitome of luxury and celebration of personal milestones. The past two years have redefined the way we express ourselves through fashion and jewellery, and our latest jewellery trend report offers a fresh direction to designers. Our mix of classics with a twist and reinvention of vintage cuts will support the industry to maximise their design talent and have a great season ahead. We have showcased 48 brands from India and UAE whose designs will continue to inspire and intrigue jewellery purchasers this year.”

– Richa Singh, Managing Director, Natural Diamond Council India & The Middle East

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Style Collective Insights
“Vintage cut diamonds make me think of the strong women in my family, who would wear day diamonds to afternoon parties. They take me back to those times of uncomplicated happiness and hope, of a lightness of being.”

– Nonita Kalra, Editor in Chief, Tata CliQ Luxury; and Editor, NDC Jewellery Trend Report 2022

“Rose-cut diamonds are so delicate, almost as if they are floating on the skin. There’s something romantic and feminine about them. Similarly, briolette diamonds have a softer look; the way they catch the light is really unusual. With these vintage cuts, it’s more about subtleness, the aesthetic and beauty rather than the bling.”

– Sarah Royce-Greensill, Jewellery & Watches Editor, Telegraph (UK)

“A hoop is not an earring that takes itself seriously — and I love that! One of the first pieces of diamond jewellery I bought myself was a pair of diamond hoops. Even as a child, I would steal my mom’s gold hoops from the 1980s and wear them. I like classics but there is always a slight irreverence, so I gravitate towards irregular hoops, that have some personality and character, that are not perfect.”

– Rhea Kapoor, Film Producer & Stylist

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“Diamond hoops were the first earrings my daughters wore — in fact, all of us did. When I was young, I would even hang another earring onto the hoop! The baali is also a big part of Maratha culture, and I used to wear one right on my top cartilage piercing.”

– HH Maharani Radhikaraje Gaekwad of Baroda

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⏰ Published on: May 24, 2022