Editor’s Note
This profile of David Valencia and his artisan jewelry house, Vitanni, highlights the philosophy behind bespoke craftsmanship. As Valencia notes, each piece is more than an accessory—it’s a personal emblem of commitment and narrative, rooted in the rich artisan traditions of Puebla.

Three years ago, David Valencia founded Vitanni, an artisan jewelry house of Puebla origin.

Valencia emphasizes several key factors for choosing the perfect ring. First is understanding personal style—whether it’s classic, modern, or bohemian. The second is the choice of the central gemstone. While diamonds are traditional, colored gemstones like emeralds, rubies, and sapphires are gaining popularity for their uniqueness and vibrant personality.

The expert notes a significant trend towards colored stones in recent years.

Finally, Valencia advises paying close attention to craftsmanship and setting a realistic budget. He recommends seeking out jewelers who prioritize quality materials and detailed hand-finishing, ensuring the ring is not only beautiful but also durable enough for daily wear.