Editor’s Note
This article highlights Bulgari’s latest evolution of its iconic Serpenti watch, unveiled at LVMH Watch Week 2026. The update centers on a new in-house movement, blending technical innovation with the timeless aesthetic inspired by ancient art and the brand’s storied history.
At the 2026 LVMH Watch Week, Bulgari’s iconic Serpenti watch received a significant upgrade, centered around a new in-house automatic movement, offering a dual feast of time and aesthetics in the Year of the Snake.
This watch draws inspiration from Greco-Roman art and the jewelry worn by Cleopatra. Since its birth in 1948, it has remained a spiritual symbol of the brand. The new model is equipped with the Lady Solotempo self-winding movement. The word “Automatic” on the dial highlights its precision craftsmanship. The bezel is set with diamonds, and the sapphire case back clearly reveals the oscillating weight and seven serpentine scales, driven by the wearer’s movements, symbolizing the vitality of perpetual renewal.
The most captivating design of the watch lies in its second-skin bracelet and hexagonal scale-like case. The winding curves fit the wrist perfectly, and the cabochon-cut rubellite crown offers a warm, smooth touch, exuding elegant femininity. Whether it’s the auspicious meaning of the Year of the Snake or the breakthrough in traditional technology, the Serpenti Seduttori watch stands as a timepiece masterpiece with both collectible value and aesthetic charm, allowing the legend of the serpent to continue shining in the contemporary era.