3D Object Viewer and Authoring Tool for Watch and Jewelry Brands

In today’s rapidly evolving digital world, the boundary between the physical and virtual realms continues to blur, opening avenues for innovative technologies to reshape how consumers shop for and engage with products. One technology that has garnered significant attention in recent years is Augmented Reality (AR), which has transformed how brands connect with customers through seamless and immersive virtual try-on experiences.
Particularly, watch and jewelry brands can now leverage the power of innovative AR technology to create virtual products with photorealistic rendering, allowing consumers to visualize and personalize their online product purchases in ways never before possible.
This article will delve into the recently developed AR 3D viewer technology and 3D authoring tool for rings and watches by Perfect Corp., exploring how these 3D product innovations are revolutionizing the way consumers shop for products.
This cutting-edge technology allows consumers to view and interact with rings and watches on-screen in a manner closely resembling an in-person, offline shopping experience, ultimately leading to increased customer satisfaction and sales.

Perfect Corp.’s latest 3D authoring tool provides a flexible and cost-effective solution for jewelry and watch SKU creation, streamlining and expediting the setup process.
Through a single workflow, brands can easily import industry-standard 3D model files and apply materials to individual 3D parts in a highly organized manner.
This intuitive interface provides brands with a seamless experience, allowing them to quickly and easily create 3D models of products and apply materials to achieve the desired visual effects. Furthermore, the 3D authoring tool is equipped with a built-in library of materials and textures for much faster object rendering, previewing, and authoring. Brands can choose from the available options or upload custom textures to suit their unique needs.

Brands can easily generate 3D models of their products directly within Perfect Corp.’s console. First, the brand needs to input a few details for the specific SKU. Then, they upload and import the product’s .obj file. After a moment, the product will be viewable in the 3D authoring tool. They can rotate the object as desired and also zoom in and out. Additionally, with just a few clicks, they can customize the mesh, enabling the creation of a realistic and detailed 3D model of the product.

Perfect Corp.’s 3D viewer feature, combined with AR virtual try-on capabilities, provides watch and jewelry brands with an exceptional ability to create interactive online 3D product configurators. This simplifies the consumer’s online shopping experience while offering an immersive and captivating way to experience ring and watch products.
Virtual try-on experiences are becoming increasingly important for consumers shopping for watches and jewelry online. The ability to virtually try on a product provides a more realistic representation of how the product will look on the consumer’s wrist or hand, revolutionizing the traditional experience that relied on in-store try-ons.

Furthermore, virtual try-on experiences allow consumers to explore various styles and combinations, enabling them to make purchasing decisions with greater certainty and confidence. By offering virtual try-on experiences, jewelry and watch brands can enhance the customer experience and foster deeper engagement with products, effectively boosting sales and customer loyalty.
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