Editor’s Note
This article highlights the launch of Daimante, a new luxury brand from Caratics Jovella Private Limited, which is bringing lab-grown diamonds to the Indian market. It represents a significant shift, merging AI-driven design with traditional craftsmanship and focusing on a future for diamonds built on technology, ethics, and sustainability.
The lab-grown diamond company ‘Caratics Jovella Private Limited’ has introduced its new luxury brand, Daimante, to the Indian market. This brand offers jewelry created at the intersection of AI-based design and traditional Indian craftsmanship. The company believes the future of the diamond industry will be based on a balance of technology, ethics, and sustainability.
Every jewelry piece from this brand begins with Artificial Intelligence. Modern algorithms create the design framework, paying special attention to structure, pattern, and aesthetics. Subsequently, experienced Indian artisans give these designs their final form using their traditional art.
The company has also trained its craftspeople to work with AI tools, ensuring a balance between technology and the human touch. The entire process, from design to diamond growth, gold sourcing, and finishing, is completed within India. This initiative also strengthens the ‘Make in India’ vision.
The brand began its journey with the ‘Talisman’ collection, focused on pendants. This collection is inspired by ancient symbols that convey messages of strength, protection, and change. Each ornament is presented not merely as a fashion accessory but as an emotional identity.
This collection is crafted in recycled 14 and 18-carat gold and uses IGI-certified lab-grown diamonds. Here, IGI (International Gemological Institute) certification guarantees quality. The starting price has been set at 30,000 rupees, making designer diamond jewelry relatively more accessible to young customers.
The brand develops Type II-A category diamonds in the lab, which are prepared using CVD (Chemical Vapor Deposition) technology. Their brilliance, structure, and strength are similar to natural diamonds, but their creation does not involve the environmental damage associated with mining.
All diamonds are created using renewable energy. The jewelry pieces are certified by IGI or Solitaire Gemological Laboratories and come with the Indian Bureau of Standards (BIS) hallmark. Customers are also offered lifetime exchange and buyback facilities. Currently, it operates on a digital-first model. The company is preparing to open its first offline store in Pune soon, with plans to expand to other major cities thereafter.