【Kenya】The Ethical Object: Chloé’s Solidarity Basket

Editor’s Note

This article highlights Chloé’s collaboration with Mifuko, reflecting the late founder Gabrielle Aghion’s vision of a brand with a positive, joyful spirit. The partnership underscores a commitment to ethical manufacturing, blending purpose with a sunny aesthetic.

Panier ruban Woody issu du commerce équitable, Chloé.
A Partnership for Ethical Fashion

The brand Chloé has created a bag with Mifuko for a collection that combines ethical manufacturing with a sunny spirit.

“I have always wanted Chloé to have a positive spirit and make people happy,”

said Gabrielle Aghion, the founder and creator of the fashion house who passed away in 2014. This vision continues to drive the brand (owned by the Richemont group) sixty-nine years after its launch, expressed through a romantic and light aesthetic with powdery colors, as well as through responsible and solidarity-based projects.

Empowering Women in Kenya

In this spirit, after launching a three-year partnership with UNICEF and the “Girls Forward” campaign, Chloé is partnering with Mifuko (a member of the World Fair Trade Organization that works to empower women in Kenya) to create a collection of baskets. Here, an extra-large model is hand-woven. An object that reconciles ethical manufacturing with the brand’s sunny style.

Product Details

“Woody” ribbon basket from fair trade, Chloé, 490 euros.

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⏰ Published on: April 02, 2021