Editor’s Note
This article highlights Boucheron’s strategic expansion in Japan, anchored by the opening of its largest flagship store outside Paris in Tokyo’s Ginza district. The move underscores the brand’s enduring legacy and its focus on key luxury markets.
Boucheron is a French high-end jewelry brand founded in 1858 and was the first high jeweler to open a boutique on Place Vendôme in Paris. It began its business in Japan in 1973 and currently operates 19 stores across the country. On September 8, 2023, it opened the “Boucheron Ginza Main Store” as its largest flagship store, second only to its Paris flagship.
The boutique spans four floors and boasts an area of approximately 1,000 square meters, making it the brand’s largest store.
JMF Building Ginza Chuo-dori 01 is located in a highly convenient area with excellent transportation access, approximately a 5-minute walk from Tokyo Metro Marunouchi Line, Ginza Line, and Hibiya Line “Ginza Station,” and about a 1-minute walk from the Yurakucho Line “Ginza-itchome Station.” Furthermore, it faces Ginza Chuo-dori, the most prominent street within the Ginza area—a representative commercial district in central Tokyo known for its concentration of long-established department stores and luxury brand flagship stores. The immediate vicinity of this property is particularly notable for its cluster of high jewelry retailers.
This investment trust identified the characteristics of the Ginza area and tenant trends around the property, leading to leasing activities targeting luxury brands, which culminated in this opening.
Opening Date: Friday, September 8, 2023
Business Hours: 10:00 – 20:00
*Hours may change depending on congestion.
*Business days/hours may be changed without prior notice due to weather conditions, facility preparations, etc.
(Entry methods are announced on the official ‘Boucheron’ website: https://www.boucheron.com/ja_jp/)
Operator: Boucheron Japan K.K. (Headquarters: Chuo-ku, Tokyo)
Location: 6-16 Ginza 2-chome, Chuo-ku, Tokyo
Owner: Japan Metropolitan Fund Investment Corporation
Operation & Management: JLL Retail Management K.K.
Total Floor Area: Approx. 4,339.92 m²
Construction Date: May 30, 2014
Access: Approx. 5-min walk from Tokyo Metro “Ginza Station,” approx. 1-min walk from “Ginza-itchome Station”
