Editor’s Note
The 56th Watch and Jewellery Middle East Show, the region’s premier trade event for gold and jewellery, has opened at Expo Centre Sharjah. This record-breaking edition features over 500 exhibitors and more than 1,800 top designers and industry professionals, highlighting the sector’s significant growth and global appeal.
The 56th edition of the Watch and Jewellery Middle East Show, the region’s largest gold and jewellery trade event, officially opened today, Wednesday, at Expo Centre Sharjah. Organised by Expo Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the prestigious 5-day exhibition gathers over 500 local and international exhibitors, in addition to more than 1,800 high-profile designers, manufacturers, and industry professionals representing major global jewellery companies and brands. It provides a premier venue to explore exclusive jewellery designs and signature collections of luxury watches, rare gold pieces, and precious stones.
The opening ceremony was attended by H.E. Abdallah Sultan Al Owais, Chairman of SCCI and Expo Centre Sharjah, along with members of SCCI’s Board of Directors. Also present were H.E. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, alongside senior officials, diplomatic representatives, and leading figures from the gold and jewellery trade sector. The attendees toured the exhibition area covering over 30,000 square metres, where exhibitors presented detailed insights into their latest designs and innovations in jewellery and gold craftsmanship.
Among the highlights of this edition is an exclusive showcase by Al Romaizan Gold and Jewellery, which has received the Guinness World Records certificate for their piece “Dubai Dress,” officially recognised as the world’s heaviest dress made from pure 21-karat gold. The masterpiece is valued at AED 4.6 million and weighs 10.0812 kilograms in total. It consists of four main pieces including a golden crown weighing 398 grams, a necklace of 8810.60 grams, earrings of 134.1 grams, in addition to the “Hiyar” piece weighing 738.5 grams.
In his remarks, H.E. Abdallah Sultan Al Owais said the Watch and Jewellery Middle East Show serves as a key platform reinforcing the UAE’s position as a global hub for gold and precious metals trade.
added H.E. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah.
This year’s edition is demonstrating a significant international footprint, with global participants accounting for more than 68 percent of total exhibitors and with master jewellers and designers from countries such as Australia, Myanmar and Pakistan joining for the first time. The exhibition features a distinguished lineup of leading international brands and designers from Italy, India, Türkiye, the United States, Russia, the United Kingdom, Japan, China, Singapore, Hong Kong and Malaysia. The exhibition also sees strong participation from local exhibitors and regional players, including the UAE, Saudi Arabia, Egypt, Bahrain, Kuwait and Lebanon.
The 56th Watch and Jewellery Middle East Show records a remarkable presence of Emirati designers, who consistently deliver a strong annual showing at the exhibition through the “Emirati Goldsmiths” Platform. Launched as a flagship initiative by the Sharjah Chamber, the platform is aimed at empowering young national talent in the jewellery design industry. Emirati designers present their distinguished collections and creations that reflect a distinctive blend of the UAE’s authentic heritage and modern design trends.