Editor’s Note
This article highlights the growing international brand value of Roman Son Co., Ltd., a firm contributing to the global profile of Korean fashion. Its recognition by a leading brand consultancy underscores the commercial impact of its customer-focused and culturally creative philosophy.
Roman Son Co., Ltd. (CEO Kim Ki-moon), a company more famous overseas, is elevating the status of Fashion Korea in the world. According to a survey by the UK’s Interbrand, ‘Roman Son’ has been valued at 79.2 billion won. Based on its management philosophy of customer respect and cultural creation, the company is making every effort to increase its brand value. Roman Son’s management vision for the 21st century is to realize a cultural creation enterprise that enhances the quality of human society as a whole. This is because the company believes that the source of power for a company’s eternal survival is culture, and products are the medium for creating cultural value.
Based on this corporate management approach, Roman Son is competing from a global perspective, striving to secure ‘world-class’ quality, expanding its market territory while globalizing its thinking and actions, and leaping forward as a top-tier advanced enterprise.
Roman Son Co., Ltd. established an industry-academia cooperation with Dongseo University’s Watch & Jewelry Department last year, founding the ‘Roman Son Watch & Jewelry Research Institute’ as a corporate research center. Established to prepare for the future of the Korean watch industry in the long term in line with changing market conditions, the ‘Roman Son Watch & Jewelry Research Institute’ is currently undertaking the domestic watch industry’s first project to develop a Korean-made mechanical movement.
If the in-house development of the movement, a core technology of the wristwatch industry, enables the localization of key technology, Korea’s watch industry will lay the foundation for sustainable future development.
Considering the trend in the international market shifting from mass production to a trend of multi-variety, small-lot production focused on luxury goods, the company judges that now is precisely the crucial time to cultivate in-house production capabilities for mechanical movements.
Roman Son plans to complete the development of a basic movement model within the next three years, with the goal of developing an automatic tourbillon, considered the pinnacle of mechanical movements, within 10 years, and leaping forward as a world-class luxury brand.
Roman Son, which has been protecting the pride of Korean watches by introducing watches with advanced designs, has been participating in the Baselworld exhibition, one of the world’s largest jewelry and watch fairs, since 1997 to enhance its brand value and gain recognition for its global designs. Since 2003, it has also had the honor of participating with an independent booth in the luxury hall alongside world-famous brands, a first for the domestic watch industry.
As such, Roman Son Co., Ltd. is a future-oriented venture company that is continuously striving to nurture its watch brands ‘ROMANSON (luxury watches)’, ‘TROFISH’, ‘TF TROFISH (fashion watches)’ and jewelry brands ‘J.ESTINA (fashion jewelry)’, ‘E.S.donna (fine jewelry)’ into global luxury brands. These brands are being enthusiastically exported to over 70 countries worldwide, focusing on regions including Russia, the CIS (Commonwealth of Independent States), and the Middle East.