【Shenzhen, Ch】Buying Gold Like Groceries? ‘Asia’s Largest Gold Market’ Takes a Week to Explore

Editor’s Note

While Shenzhen is globally renowned for its electronics, this article spotlights a lesser-known facet of the city: the Shuibei Gold Market in Luohu District. As Asia’s largest hub for gold and jewelry, its sheer scale and commercial energy offer a fascinating glimpse into a different dimension of China’s economic landscape.

A Glittering Spectacle

When mentioning Shenzhen, many think of electronics. However, in Shuibei, Luohu District, Shenzhen, lies another well-known kingdom of gold and jewelry. It boasts Asia’s largest gold market, attracting countless consumers and industry players. The scene of gold and jewelry sales in the Shuibei Gold Market is astonishing. Statistics show that if you spend one minute at each shop, it would take a whole week to explore the entire market.

The dazzling gold on the underground floor of the local landmark, Jinzhan Jewelry Plaza, leaves first-time visitors gasping in amazement.

“Buying gold in Shuibei is like buying groceries at a wet market. You try until you’re satisfied and then pay directly. It’s simple and fast,”

described a reporter from Hong Kong’s Commercial Daily.

Catering to Young Consumers

With advancements in gold craftsmanship, the Shuibei market caters to the demands of young people. Innovations such as hard gold techniques, 5D processes, and color-inlaying technology have made gold jewelry more design-oriented, gaining favor among the youth.

Furthermore, compared to the expensive prices of branded gold jewelry, Shuibei offers exceptional value for money.

“Branded gold jewelry is usually 100 to 200 RMB more expensive than in Shuibei. I prefer coming here to pick styles I like,”

said Chen Yanjie.

Hong Kong Jewelers Relocate to Shuibei

Shuibei’s success is no accident. After Shenzhen became a Special Economic Zone, it attracted a large number of Hong Kong jewelry manufacturers to relocate their factories there, including well-known brands like Chow Tai Fook and Chow Tai Seng. In 1989, the Shenzhen municipal government positioned the jewelry industry as a pillar industry, driving the vigorous development of the Shuibei market.

Huang Youhua, Vice President of the Luohu Friendship Association of the Shenzhen Taiwanese Business Association, stated that the scale of the Shuibei market is astounding, with a road stretching about two to three kilometers in total length and over ten thousand merchants.

A World-Class Wholesale Market
“Shuibei has become an important jewelry wholesale market for all of China and even the world. Many brand owners and retailers come here to source products,”

he pointed out.

The Shuibei market also provides reliable consumer protection. Each piece of jewelry comes with an appraisal certificate to ensure quality. Merchants even have testing centers where the authenticity of jewelry can be verified in just 3 to 5 minutes.

“Consumers can buy with confidence, without worrying about adulteration or being deceived,”

Vice President Huang added.

He further stated that the gold price in the market is cheaper than elsewhere, with a difference of about 50 RMB per gram. Discounts on gemstone products can be as high as 30-40% off.

As Asia’s jewelry center, the Shenzhen Shuibei market eliminates many middlemen, making it the best choice for people to hunt for gold bargains.

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⏰ Published on: January 09, 2025