Editor’s Note
This article explores the concept of cheap wholesale products for resale, defining them as low-cost, high-volume items that offer retailers a viable path to profit through markup. It clarifies that “cheap” refers to the wholesale price point, not necessarily the quality.
Cheap wholesale products for resale are low-cost bulk items that retailers buy directly from distributors or manufacturers and then sell at a markup. The sweet spot is everyday goods that are inexpensive to produce, light to ship, and easy to move quickly.
“Cheap” in this context doesn’t mean poor quality—it simply means products with a low per-unit purchase price (usually under $5 to $20 per item when bought in volume).
Examples of cheap wholesale products might include:
– Enamel pins that run less than $3 a piece when you order 500
– Silicone spatulas or other kitchen gadgets, often under $5 in bulk
– Socks and tote bags that can land around $2 to $4 each with the right distributor
– Phone cases or charging cables, where even $1 to $2 per unit is common at scale
These products qualify as “cheap” because they combine a low upfront cost with steady buyer demand—giving you solid resale margins without tying up a ton of capital.
There are many benefits for online retailers who resell cheap wholesale products online, but the two most relevant benefits involve outsourced production and volume discounts.
1. Outsourced production
The product development process is complicated—from sourcing raw materials to assembling and testing products. The wholesale business model offers a chance to bypass the entire manufacturing process and go straight to selling.
2. Volume discounts
The more you buy, the less expensive each item gets per unit. That’s how wholesalers offer competitive prices retailers can’t get from buying individually.
For many small operators, wholesale forms the basis of their entire business model.
Here are some ideas to help you find cheap wholesale products to resell:
Vitamins and supplements
The global dietary supplements market was pegged at around $189 billion in 2024, with a jump to $203 billion expected by the end of 2025. We’re talking about products that are light, fast-moving, and cheap to stock in volume—think multivitamin gummy packs or single‑serve immune boosters.
Wine
This one’s interesting: Wine production in California has recently dipped—only 3.2 million tons of grapes crushed in 2024, the smallest amount since 2008. But a lingering oversupply has triggered steep discounts for bulk wine buyers in 2025—a real “golden era of deals,” according to the San Francisco Chronicle.
Eco-friendly items
Green is in, and a lot of people care about maintaining an eco-friendly lifestyle. In fact, they’re willing to pay a 9.7% sustainability premium to buy products that align with their values.
Electronics
Electronics are booming: The consumer electronics market is forecast to hit US $865 billion in 2025, up from $815 billion in 2024. The smart home automation market alone is estimated to be worth more than $73 billion by 2029.