Editor’s Note
This article highlights a significant update to consumer protection laws in India, specifically extending the Consumer Protection Act 2019 to cover gold jewelry purchases. The new provisions introduce stricter penalties, including substantial fines and potential imprisonment, for fraudulent practices by jewelers. This move aims to empower consumers and ensure greater transparency in the jewelry market.

After the law on gold comes into effect, if any shopkeeper commits any kind of fraud with a customer on the purchase of jewelry, they may face a fine of one lakh rupees and up to one year in jail.
To provide better facilities and strength to customers across the country, the government is continuously taking necessary steps. In this sequence, customers buying jewelry will also become more powerful against fraudulent shopkeepers. It should be noted that the Consumer Protection Act 2019 will now be applicable to gold jewelry across the country. After the law is applied to jewelry, if any shopkeeper commits fraud with a customer, they will have to face terrible consequences.
It is also noted that the hallmarking rule will come into effect across the country from January 15, 2022. In such a scenario, after the Consumer Protection Act is applied to gold jewelry, customers will not only get good products, but their strength against fraudulent shopkeepers will also increase significantly. On the other hand, shopkeepers will think a hundred times before cheating any customer.
It is noted that the BIS Hallmark on gold jewelry guarantees its purity. Therefore, whenever you go to buy gold ornaments, always buy only hallmarked jewelry. The hallmark on jewelry not only guarantees purity but also ensures that if you ever sell it in the future, you will always get a good price for it.
According to reports, there are currently around 900 hallmarking centers across the country, and the government plans to increase this number as soon as possible. At these hallmarking centers, you can get your jewelry’s purity checked.
