【South Yorksh】Parseq Brings in Industry Veteran Chris Peet to Bolster Company’s Logistics and Fulfillment Capabilities

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Editor’s Note

This article highlights Parseq’s strategic expansion into logistics, marked by a key appointment and significant warehouse space conversion to meet growing e-commerce demand.

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Appointment and Expansion

UK managed service provider Parseq has appointed Chris Peet to lead its warehouse and fulfillment operations. The company, which provides back-office support to a global client base including manufacturers and SMEs, recently announced that it had repurposed almost 750,000 cubic feet of space at its South Yorkshire headquarters to meet demand for logistics and fulfillment services from e-commerce companies.

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Automation and Integration

The company has automated large parts of its fulfillment processes to minimize clients’ costs and integrated its warehouse management system with more than 60 e-commerce platforms to automatically trigger shipping requests within seconds of receiving an order.

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CEO’s Perspective
“Chris brings a wealth of specialist knowledge and contacts around logistics, fulfillment, and the automation of e-commerce operations to Parseq. With our technology and process innovation expertise, this strategic hire positions us well to meet growing demand from e-commerce companies for fast, flexible and low-cost warehousing and fulfillment support,” said Craig Naylor-Smith, CEO at Parseq.
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New Hire’s Vision
“Parseq is already proving to be a compelling proposition for growing e-commerce companies, who can now rapidly service any number of orders with ease, without having to expand themselves or sign up to complex and restrictive contracts that are common with major fulfillment providers. I’m excited about the opportunity to help build a sizable warehouse and fulfillment business here,” said Peet.
Background

Peet, who joined Parseq from Contract Furniture Group, previously managed warehouse operations for e-commerce automation startup Selazar.

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⏰ Published on: March 26, 2025