【Marseille, F】Two Marseille Jewelry Brands Open a Joint Showroom

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Editor’s Note

This article highlights a strategic partnership between two Marseille-based jewelry brands, Maison La Couronne and La Superbe, who have opened a joint showroom. It explores how they balance collaboration with maintaining their distinct brand identities.

A. Zilbermann - Des marques balnéaires mais peu seulement, sélectionnées tout l’été chez Casa Montgrand.
Two Marseille Jewelry Brands Open a Joint Showroom

Maison La Couronne and La Superbe have just opened a shared address in the antique district of Marseille. Their creators explain the reasons behind this partnership.
Alexandra Zilbermann
Friday, July 10, 2020

A. Zilbermann - Emilie Jouve et Emmanuel Gonthiez collaborent désormais ensemble, tout en conservant chacun l'identité de leur marque respective.

A. Zilbermann – Emilie Jouve and Emmanuel Gonthiez are now collaborating while each maintaining the identity of their respective brands.
While La Superbe is a young Marseille-based brand specializing in gold jewelry, Maison La Couronne is somewhat of an institution. Indeed, Emmanuel Gonthiez represents the 5th generation at the helm of this brand, a specialist in christening medals. Emmanuel Gonthiez has known Emilie Jouve, the creator of La Superbe, for 25 years. Before venturing into fine jewelry, she notably created the fashion jewelry brands Fuchsia and Emilie & Florence.
What are the reasons for their partnership? They tell us in unison.

“We’ve known each other forever, and even though we’ve both been in the jewelry world for a long time, it’s only recently that we thought of bringing our two brands together in the same showroom. Emilie needed to establish her manufacturing network, and Emmanuel was looking for new ideas for his small jewelry line. The complementarity was obvious!”
A. Zilbermann - Raphaël Ostorero est ravi de pouvoir proposer désormais en un seul et même lieu l'ensemble de ses créations Ruban rouge.
A Secret Address

Together, they have just set up shop on Rue Edmond Rostand, on the first floor of a stately building, where they receive their clients by appointment only. Maison La Couronne was previously sold mainly through its e-shop. Its new jewelry line, designed to accessorize medals,

“needed an address for its bespoke service,”

emphasizes Emmanuel Gonthiez.

“Our clients can order the medals and signet rings of their choice. For our rings, we create the coat of arms or logo they want together.”

For its part, the young brand La Superbe gains significant visibility alongside this established brand, while infusing it with a breath of modernity in its new jewelry lines. A perfect combo!
Showroom Maison La Couronne and La Superbe, Antique District, Rue Edmond Rostand, Marseille 6th. Tel: 04 96 10 33 19 and 06 07 56 65 46.

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⏰ Published on: July 10, 2020