Editor’s Note
**Editor’s Note:** Amabile expands its retail footprint with a new Milan flagship store on Via Torino, debuting the “Glimmer” collection. The opening marks the brand’s second mono-brand location, following its inaugural store in Bologna.
Amabile: its universe of sophisticated jewelry in a flagship store in Milan – Fashion Times
The jewelry brand Amabile has inaugurated its first flagship store in the Lombardy capital, located at Via Torino 20 in Milan, just steps from the Duomo. At the same time, it presented the new “Glimmer” collection.
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The arrival in Milan follows the first opening of an Amabile mono-brand store, which took place in Bologna in April 2025, marking the brand’s official entry into the retail landscape.
The new Milan store is a concrete reflection of the Amabile universe, a space where elegance and personality intertwine to offer a magical and engaging experience. This is demonstrated by the mother-of-pearl reflections enveloping the display cases, the golden touches illuminating the details, and the powder-pink curtains.
The jewelry packaging has also been renewed with a sophisticated and delicate style, featuring a floral graphic in pink tones on a light background and refined golden details in the logo, previewed for visitors to the Milan store.
The Amabile creative team has created an exclusive piece of jewelry for this boutique: just as in Bologna it is possible to purchase a tortellino, the city’s culinary symbol, in Milan the Pendol Milano is presented, whose main subject is the Duomo, an urban masterpiece and emblem of the Italian fashion capital.
Willpower, empathy, and initiative are the brand’s values, as confirmed by Martina Strazzer, Founder & CEO of Amabile:
Photo source: Amabile press office
Tags: amabile, jewelry, martina strazzer