Editor’s Note
This article highlights a novel intersection of technology and traditional craftsmanship, as an Indian startup launches a jewelry brand using AI-generated designs. The initiative notably pairs algorithmic creation with artisanal skill and a commitment to sustainable, green energy production.
The use of Artificial Intelligence is now happening in every field. A 5-day AI Summit has also begun in Delhi. Meanwhile, an Indian startup has launched its jewelry brand, designed with AI, into the market. The company claims that its brand’s designs are prepared by AI and then crafted by artisans. This entire process uses only green energy, resulting in zero carbon emissions and environmental damage.
Jewelry products based on AI-designed patterns have been launched in New Delhi.
In the country’s capital, Delhi, the Artificial Intelligence (AI) Summit 2026 has commenced. Alongside this, an Indian startup has launched its jewelry products crafted using AI. The company says its entire focus is on using AI from the design of the jewelry to its manufacturing, so that its products showcase a blend of technology and tradition. The company has also trained its artisans to collaborate with AI.
Jewelry company Caratix Jovella Pvt. Ltd. has introduced its new brand DAIMANTÉ into the Indian luxury jewelry market. The company’s vision is clear: the future of diamonds is based on the convergence of technology, ethics, and design. By using AI, DAIMANTÉ, as a green luxury brand, combines AI-designed patterns with traditional craftsmanship to create jewelry that reflects modern values without losing emotional depth.
Every design in DAIMANTÉ begins with shapes created by AI, inspired by nature, geometry, and energy. Indian artisans have understood, refined these concepts, and then handcrafted the product. This enhances the creativity of technology without diminishing human skill. Entirely conceived and manufactured in India, DAIMANTÉ aligns with the ‘Make in India’ vision and meets the growing global demand for ethical, sustainable luxury. All of the brand’s activities, from design and diamond cultivation to gold sourcing and finishing, take place within the country, helping to establish India as a global hub for jewelry manufacturing and innovation.
The brand launches with a pendant-focused collection named Talisman, inspired by ancient symbols associated with protection, strength, and transformation. Redesigned for those desiring modern aesthetics, each piece is crafted not just as an ornament but with personal meaning. This collection is made in recycled 14–18K gold and adorned with IGI-certified lab-grown diamonds, reflecting DAIMANTÉ’s commitment to responsible luxury. The Talisman collection starts at a price of 30,000 rupees, making design-inspired diamond jewelry accessible to a new generation of luxury consumers.
At the heart of the brand are lab-created Type II-A diamonds, produced via the CVD process. These diamonds have an atomic structure, brilliance, and strength similar to mined diamonds, but without the environmental and ethical harms associated with traditional mining. By eliminating mining, DAIMANTÉ significantly reduces land damage and environmental degradation while ensuring full transparency.
— Sunny Kumar, CEO and Founder of DAIMANTÉ