Editor’s Note
This article highlights the launch of Prêt by Couture India in Mumbai, a B2B platform emphasizing lightweight design and disciplined growth, reflecting the industry’s shift toward blending creativity with commercial strategy in today’s retail landscape.
Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.
Prêt by Couture India opened its doors in 2026 at Grand Hyatt Mumbai yesterday, marking the beginning of its three-day showcase from February 19 to 21. Positioned as a focused B2B platform for contemporary and wearable fine jewellery, the show began with measured optimism and steady buyer movement across the floor. Within the first few hours, it was evident that the industry’s emphasis had shifted toward practical growth, design efficiency, and calibrated inventory planning rather than aggressive expansion.
The formal inauguration set the tone for the edition. The ceremonial lamp lighting and ribbon cutting were led by Kirit Bhansali, GJEPC, Ashish Pethe, Waman Hari Pethe Jewellers, Mansukh Kothari, Vasupati Jewellers and Snehal Choksey, Shobha Shringar Jewellers. The presence of leaders spanning retail, manufacturing, trade bodies, and global sourcing reflected the integrated nature of the modern jewellery ecosystem. The inauguration underscored collaboration, institutional maturity, and a shared focus on structured growth.
The Lightweight Diamond Jewellery category was a key driver in the pret segment. Buyers appeared focused on versatile formats that support daily wear and modular styling. Within this segment, the Bridesmaid Diamond Jewellery sub-category further highlighted the continued demand for lighter, occasion-linked designs that complement, rather than replace, core bridal purchases.
The Gemstone Fusion Jewellery category presented a mix of colour, design experimentation, and commercial viability. With gold prices remaining elevated, fusion formats allow retailers to introduce innovation without excessive metal exposure. Buyers were seen exploring collections that offered price flexibility.
Open Polki Pret Jewellery maintained steady footfall throughout the opening hours. The segment reflects an ongoing preference for heritage-inspired designs reinterpreted into lighter, more wearable formats. Retailers continue to demonstrate interest in maintaining bridal relevance while prudently managing weight and working capital.
Lightweight Gold Jewellery remains a critical category in the current pricing environment. Precision-led, inventory-efficient formats are a strategic requirement rather than a discretionary addition. Buyers were carefully assessing sales rotation and margin stability within this segment.
The Gold Fusion Jewellery category reflected the industry’s effort to balance design appeal with operational efficiency. By combining gold with alternative textures and design treatments, the segment allows retailers to maintain visual impact while optimising metal consumption.
Modern Jadau Jewellery continues to attract retailers seeking heirloom-inspired aesthetics adapted for contemporary consumers. The segment reflects a careful recalibration — retaining craft value while improving wearability and adaptability.
The Loose Diamond & Gemstone category added sourcing flexibility to the platform. This segment supports mid-season replenishment and customized retail strategies, strengthening the show’s utility beyond finished jewellery transactions.
