Media Report | Justin Sun Attends TRON.Inc Renaming Bell-Ringing Ceremony, TRX Reserve Strategy Ushers in New Era for Crypto Assets

Editor’s Note

This article highlights a notable corporate adoption of cryptocurrency, with TRON.Inc formally adding TRX to its treasury reserves. The move, framed as an innovative “Micro-Strategy,” represents a significant bridge between digital assets and traditional public markets.

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TRX Becomes Strategic Reserve Asset for Listed Company

Recently, Justin Sun, founder of TRON, attended the opening bell ceremony at the stock exchange for the Nasdaq-listed company TRON.Inc (stock code: TRON) in his capacity as a strategic advisor. The ceremony celebrated TRON.Inc’s implementation of its innovative “TRX Micro-Strategy” (TRX Treasury Strategy), formally adopting TRON’s native token TRX as its core strategic reserve asset.
The stock exchange bell-ringing ceremony, a tradition dating back to 1792, symbolizes a company’s entry into the mainstream capital markets. Justin Sun’s presence on this stage, advocating for a new model of capital operation, brings a more disruptive innovation—directly introducing the TRON ecosystem token TRX onto a listed company’s balance sheet.

“I am very proud to announce that TRON (TRX) has been strategically reserved by a Nasdaq-listed company. I believe this is not only a major step for TRON.Inc but also a significant moment for the entire blockchain industry, worthy of being remembered by all. This also marks the true beginning of the crypto era. Finally, I would like to thank my family for their unwavering support and our team for their tireless efforts in building the entire ecosystem.”

This move signifies the forward-looking recognition of a leading blockchain ecosystem’s value by traditional capital markets, setting an important milestone for the integration of crypto assets into mainstream corporate financial strategies.

US Market Votes Confidence in TRON with TRX Strategic Reserve
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TRON.Inc previously announced it had successfully staked 365,096,845 TRX through JustLend DAO. This operation combines standard staking rewards with energy leasing advantages, expected to significantly enhance asset efficiency and create potential value for shareholders.
The core of TRON.Inc’s “TRX Micro-Strategy” lies in its deep integration with the native asset of TRON, a leading global public blockchain. Unlike simply holding other crypto assets, TRON.Inc chose TRX, which is highly synergistic with its strategic development direction and possesses fundamental resource value and extensive use cases within the TRON ecosystem. Through JustLend DAO’s optimized strategy, this reserve asset can achieve a stable return rate, providing a highly valuable practical case for listed companies exploring crypto asset allocation paths.
Adopting TRX as a strategic reserve asset clearly conveys the US market’s high attention and confidence in the long-term development potential and stability of the TRON ecosystem. As one of the world’s leading public blockchains, TRON boasts over 320 million user accounts, hosts crypto assets worth over a hundred billion dollars, and its high performance, low cost, and rich decentralized application ecosystem have been globally validated. This strategic decision by a listed company represents substantive recognition of the TRON network’s fundamentals and the intrinsic value of TRX.
This design cleverly opens a new, compliant, and convenient channel for traditional financial market users to participate in the value growth of the TRON ecosystem, allowing them to share in the benefits of ecosystem development without directly interacting with crypto, serving as an important bridge.

Ecosystem Resonance: Synergy Between Deflationary Mechanism and Institutional Holding

TRON.Inc’s decision to hold and stake TRX on a large scale resonates with the ongoing optimization of the TRON network’s economic model. Recent upgrades to the TRON network’s economic model (such as increasing block voting rewards to 128 TRX and optimizing block reward structures) have effectively boosted network participation and accelerated TRX’s deflationary process (with the annual deflation rate significantly increased). The listed company’s long-term locking strategy, combined with the network’s deflationary mechanism, jointly impacts TRX’s supply-demand structure, providing a more solid foundation for asset value.

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Furthermore, a significant amount of TRX being staked for network governance and security directly enhances the robustness and decentralization of the TRON network. Simultaneously, TRX plays an indispensable role in supporting on-chain transactions, stablecoin circulation (such as the dominance of USDT and USDD on the TRON chain), DeFi applications, and DApp activity. Institutional-level holding and staking will further consolidate TRX’s core utility and value capture capabilities within the ecosystem.

A New Chapter in Crypto Asset Mainstreaming

TRON.Inc’s “TRX Micro-Strategy” is among the first globally for a listed company to incorporate a major public blockchain’s native token into its core reserve assets. If this pioneering practice succeeds, it will not only explore new value growth points for TRON.Inc itself but may also pave a new, referential path for traditional capital markets to allocate crypto assets and embrace blockchain ecosystem value, attracting more institutions to explore similar strategies.
Justin Sun’s attendance at the Nasdaq opening bell ceremony as an advisor symbolizes an important connection between the TRON ecosystem and the traditional financial center.
TRON.Inc’s decision to adopt TRX as a strategic reserve asset is far from a simple asset allocation; it is a strategic declaration by a traditional listed company deeply embracing the core value of a blockchain ecosystem and seeking innovative growth momentum. It signifies that TRON’s technological strength, ecosystem scale, and economic model have received strong endorsement from mainstream capital markets.
The implementation of the “TRX Micro-Strategy” and Justin Sun’s appearance at the stock exchange together herald the opening of a new era where crypto assets are more deeply integrated into the global financial system, with the TRON ecosystem continuing to play a leading role in this process.

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⏰ Published on: July 29, 2025