Editor’s Note
This article introduces Qeelin, a fine jewelry brand under Kering that blends traditional Chinese cultural symbols with contemporary design. Founded 20 years ago, the brand draws inspiration from myths like the Qilin to create collections that carry both cultural depth and modern style.
Qeelin, the fine jeweler under the Kering Group with a mission to spread the rich culture of the Orient to the world, derives its name from the ‘Qilin’, a legendary mythical creature symbolizing luck and love in Chinese mythology. Since its establishment 20 years ago, all of its jewelry collections, such as Wulu, Bo Bo, and Xi Xi, carry profound cultural meanings. By translating traditional symbols into modern and stylish designs, Qeelin embodies the fusion of East and West.
This time, Qeelin unveils its new ‘Wulu Tie’ necklace, a bold and sophisticated reinterpretation of the brand’s iconic ‘Wulu’ motif. As the latest addition to Qeelin’s signature ‘Wulu’ collection, this piece transcends the boundaries of traditional jewelry design, merging cultural heritage with contemporary elegance.
It elevates the mythical gourd motif into the form of a modern tie necklace, expressing elegance, versatility, and cultural significance in a new way. Furthermore, the design embodies the brand’s consistent philosophy of ‘harmony and positive messages’.
The newly adopted ‘Y-shaped’ silhouette is adorned with a sparkling diamond outline and pavé diamonds, showcasing the craftsmanship that maximizes brilliance in a fresh and modern ‘Wulu’ motif jewelry piece, exuding a timeless and noble presence.
The ‘Wulu Tie’ necklace, lavishly set with 7.18 carats of brilliant-cut diamonds in 18K white gold. The trompe-l’œil sparkle of the pavé setting and exquisite faceting create a presence as if wearing light itself. The fully movable bezel setting draws a supple flow, providing exceptional flexibility and comfortable wear. Additionally, a hidden clasp achieves a seamless and sophisticated finish.
The ‘Wulu Tie’ necklace is a magical statement piece that seamlessly transitions from daytime sophistication to nighttime glamour, freely transforming the wearer’s style. Paired with a tailored suit, it exudes urban strength; matched with an elegant dress, it radiates a mysterious brilliance—reflecting bold individuality and cultural depth in any attire.
Qeelin will continue to communicate to the world as a unique fine jeweler that develops Oriental symbols through sophisticated designs.