Editor’s Note
As inflation pushes gold prices to new highs, consumers are increasingly turning to rental services to access luxury jewelry. This shift highlights how economic pressures are reshaping spending habits and fueling the growth of the sharing economy.
Recent inflation has significantly altered consumer purchasing behavior. In particular, the price of gold has surpassed 20,000 yen, raising the barrier to purchasing high-end jewelry. In this economic environment, the consumer mindset of “if it’s hard to buy, let’s enjoy it through rental” has strengthened, leading to a surge in demand for jewelry sharing services. KIRA SHARE achieved a membership of 30,000 in September 2025. This growth is attributed to the convenience of accessing high-quality, genuine jewelry at an affordable monthly fee, coupled with a shift in consumer values from “ownership to sharing” driven by rising gold prices. As prices for precious metals like gold and platinum continue to climb, their value as assets increases, but purchase costs rise proportionally, making high-end jewelry purchases more difficult, especially for younger generations and middle-income earners.
The key feature of KIRA SHARE is the ability to freely combine and rent jewelry within the limits of the chosen price plan. Five pricing plans are available, including the popular Light Plan (2,780 yen per month), allowing users to freely select preferred items such as rings, necklaces, and earrings within the set value limit of each plan. Furthermore, KIRA SHARE implements a strict inspection process by gemstone specialists, ensuring all listed jewelry meets genuine quality standards. By handling only authentic, high-quality jewelry made from precious metals like gold and platinum and natural stones, it challenges the traditional perception that “rental means inferior quality.” Additionally, the lineup includes high-brand jewelry from coveted names like Cartier and Tiffany, offering opportunities to casually wear items from luxury brands that are typically hard to afford.
Service Name: KIRA SHARE
Service Description: Flat-rate jewelry sharing service
Pricing Structure:
– Light Plan: 2,780 yen (tax incl.)/month (up to 50,000 yen in total product value)
– Casual Plan: 5,280 yen (tax incl.)/month (up to 100,000 yen in total product value)
– Standard Plan: 8,580 yen (tax incl.)/month (up to 300,000 yen in total product value)
– Premium Plan: 10,780 yen (tax incl.)/month (up to 500,000 yen in total product value)
– Executive Plan: 21,780 yen (tax incl.)/month (up to 1,000,000 yen in total product value)
Features:
– Free combination and rental of jewelry within the chosen price plan.
– Provision of only genuine jewelry that has passed inspection by gemstone specialists.
– High-quality jewelry using precious metals (gold, platinum, etc.) and natural stones.
– Rental of famous high-brand jewelry like Cartier and Tiffany is also possible.
– Liked items after rental can be purchased at up to 60% off.
Company Name: KIRA SHARE Inc.
Location: 6-13-19 Akasaka, Minato-ku, Tokyo 107-0052
Representative: Representative Ai Hiro Suzuki
Business Description:
– Sales of various products using the internet, and establishment and operation of EC sites.
– Leasing, rental, and sale of jewelry.
– Processing, manufacturing, sale, design, and wholesale of jewelry.
– Secondhand goods dealer based on the Secondhand Goods Business Law.
– All business incidental to the preceding items.