Editor’s Note
This article discusses the significant changes announced by Baselworld organizers following Swatch Group’s decision to withdraw its brands from the 2019 trade show. The move highlights the evolving landscape of the watch industry and the challenges facing traditional fairs.
Organizers of the beleaguered Baselworld watch and jewelry trade show released a detailed list of planned changes on Monday. This came in response to Swatch Group’s announcement that its brands would not exhibit in 2019.
Swatch Group CEO Nick Hayek told CNBC, calling the Baselworld organizers “a little bit arrogant” and stating they are “not able to do something new.” He did not, however, close the door on a future return, contingent on the show’s willingness to change.
In a lengthy statement, MCH Group CEO René Kamm expressed regret over Swatch Group’s decision and outlined planned innovations for the 2019 show. These include:
– Adding a retailer summit in Hall 1.2.
– Negotiating with Basel-area hotels and restaurants to prevent price inflation during the event.
– Hosting an exhibition on the art of watchmaking in Hall 1.1.
– Expanding and relocating on-site catering to the center of the show floor.
The organizer also disputed Hayek’s claim that exhibitors were not notified of planned changes, stating that concepts were presented to an advisory board in May and July, with a Swatch Group executive present.
Despite Swatch’s exit, Baselworld stated that “other big Swiss watch brands” are returning for 2019. A spokesman confirmed that all brands in Hall 1.0, excluding Swatch Group, have signed on. This includes Patek Philippe, Rolex, Tudor, Bulgari, TAG Heuer, Hublot, Chopard, and Breitling.
Breitling, which committed to the 2019 show, also called for changes. Its CEO Georges Kern’s requests mirrored some of the organizers’ announced plans, such as addressing high local costs. Breitling also urged coordination with other major Swiss watch shows, like SIHH in Geneva. However, the 2019 dates remain unaligned, with SIHH in January and Baselworld in March.
