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【Montauban, F】Popular Jewelry Franchise Opens First Store in Tarn-et-Garonne

Jan 22, 2026

Editor’s Note

**Editor’s Note:** Miramira, the rapidly expanding franchise, opened its first store in Tarn-et-Garonne on December 20, 2025, marking a significant milestone in its growth across France.

First Store in the Department

Miramira, the franchise that continues to generate buzz, inaugurated its first store in Tarn-et-Garonne on December 20, 2025.
The Miramira brand opens its first boutique in Montauban, Tarn-et-Garonne.
(©Miramira)
By Gilles Rolland
Published: Jan 22, 2026 at 17:02 UTC; updated Jan 23, 2026 at 09:13 UTC
Born in Spain in 2022, the Miramira franchise has experienced one of the most spectacular rises in recent years, successively establishing itself in several countries including France, where it now has around thirty locations. Miramira has entered Montauban at 6 rue de la Résistance, replacing the Dreams Donuts store, now located in the Leclerc Sapiac shopping gallery.
For the two partners behind this opening, eagerly awaited by the franchise’s many fans, everything began at the Franchise Fair two years ago. Seduced by the concept, originality, and quality of the jewelry, the two friends decided to take the plunge and set up in Montauban, offering Tarn-et-Garonne its first Miramira.

“We quickly wanted to meet the manager and saleswoman of the women’s clothing store Jacqueline Riu when it closed,” recounts one of the two project leaders. He continues: “They not only know their trade very well but also the clientele and the city center of Montauban. It seemed very logical to contact them and offer them the opportunity to manage the boutique.”

A Colorful Costume Jewelry Range

The Miramira boutique offers a full range of jewelry, from bracelets to earrings, pendants, and necklaces, at reasonable prices. These are stainless steel jewelry dipped in a gold bath. The owners emphasize that this aspect also weighed in the decision:

“Miramira jewelry is elegant and designed to last. Hypoallergenic, it suits all skin types. And it’s a change from what we usually see. This is truly high-end costume jewelry offered at affordable prices.”

Prices range between €10 and €50, with a wide selection of items, in the heart of Montauban.
Miramira
6 rue de la Résistance, Montauban
Open Tuesday to Saturday from 10:00 to 19:00.
Instagram account.

La marque de fabrique de Miramira ? Des bijoux fantaisie de qualité à des prix abordables.

Full article: View original |
⏰ Published on: January 22, 2026