【Hong Kong】JETRO Makes Debut at “Rethink Hong Kong 2025”, Promotes Sustainability-Related Products (Hong Kong)

Editor’s Note

The sixth edition of “Rethink Hong Kong 2025” concluded successfully, drawing over 9,500 attendees to the HKCEC. This 12% year-on-year growth underscores the event’s rising importance as a key B2B platform for sustainability discussions in the region.

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Event Overview

EnviroEvents (Rethink) held the 6th “Rethink Hong Kong 2025”, a B2B exhibition focused on sustainability, at the Hong Kong Convention and Exhibition Centre (HKCEC) from September 11 to 12, 2025. Over the two-day period, the event attracted more than 9,500 visitors, a 12% increase compared to the previous year.

Seminars and Sessions

In addition to corporate and organizational booths, the exhibition featured multiple seminars. Across several seminar venues within the venue, sessions and workshops were held on themes such as circularity and waste (note), supply chain and logistics, and building materials and equipment. A total of 557 guest speakers (including 27 from the Hong Kong government) from around the world took the stage, conducting 181 sessions in total.

Japan Pavilion and Exhibitor Feedback

Exhibition booths featured products, technologies, and services centered around the keyword “sustainability,” often related to the aforementioned themes. From Japan, the Hong Kong Japanese Chamber of Commerce and Industry organized a Japan Pavilion, bringing together a total of nine companies, including Hong Kong branches of Japanese firms, primarily promoting business solutions and logistics technologies. Feedback from participating Japanese companies included:

“It was a valuable opportunity to create connections with major local Hong Kong companies like power utilities and subway operators.”
“With many visitors and a wide range of business professionals attending, I think it’s a great chance to showcase Japan’s technological capabilities in sustainability.”
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JETRO’s Participation and Visitor Response

JETRO also set up a booth within the Japan Pavilion. It introduced the B2B online catalog site “Japan Street” for overseas buyers and displayed sample products related to sustainability listed on the site, providing explanations and promotions to visitors. Attendees came from numerous countries and regions including Hong Kong, Japan, Singapore, Thailand, Indonesia, and the United States. In terms of industries, they were diverse, including construction-related businesses, bio-material/composite material developers, industrial support/technology dissemination organizations, and human resource development organizations. Regarding products made from recycled waste materials, some visitors commented:

“It’s difficult to create products that reuse waste materials while also focusing on design. These have excellent design.”

Regarding fabric products using heat-reflective technology, many comments praised Japan’s technological prowess, such as:

“This leads to energy savings and is very interesting.”

(Note) This theme focuses on strategies for transitioning from a linear economic model to a circular economy model, sustainable resource management, waste reduction, and product lifecycle.

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⏰ Published on: October 06, 2025