Editor’s Note
This article highlights GIVA’s latest funding round, underscoring continued investor interest in the brand. The capital will support its expansion and innovation in the affordable jewellery market.
In the latest news spotlighting sustained investor confidence in high-growth consumer brands, omnichannel jewellery startup GIVA is set to raise ₹110 crore (approximately $12 million) in an extended Series C funding round. The round is led by HPV CC1 Ltd, with participation from Premji Invest, Kenro Capital, and Titan Capital.
This fresh capital infusion comes just nine months after GIVA raised ₹530 crore ($61.5 million) in its Series C round in June last year. With this extension, GIVA’s valuation is expected to rise to around ₹4,900 crore ($545 million), reflecting a 22% increase from its previous valuation of nearly ₹4,000 crore.
According to regulatory filings, GIVA’s board has approved the issuance of 94,01,710 Series C1 compulsorily convertible preference shares at ₹117 per share to raise the ₹110 crore tranche. HPV CC1 Ltd is leading the round with an investment of ₹74.25 crore, followed by Kenro Capital with ₹13.75 crore in primary capital. Premji Invest (via PI Opportunities Fund II) and Titan Capital (via Winners Fund) are investing ₹11 crore each. The proceeds will be deployed toward operational expenses, hiring, marketing, and other general corporate purposes.
Founded in 2019 by Ishendra Agarwal, GIVA began as an affordable jewellery brand and has since expanded into gold jewellery and lab-grown diamonds. The company currently operates around 150 physical stores across India alongside its website and app, adopting a franchise-led model to accelerate scale.
GIVA has raised over $146 million to date, including a ₹255 crore Series B round led by Premji Invest and Epiq Capital. In FY25, the brand’s operating revenue surged 89% to ₹518 crore from ₹274 crore in FY24. Losses widened 22% to ₹72 crore during the same period, reflecting ongoing investments in scale, brand building, and retail expansion.
The broader jewellery industry reflects intensifying competition. BlueStone reported a 40% revenue rise to ₹1,770 crore in FY25 and operates 200+ stores, while CaratLane reported ₹3,583 crore in revenue with 350+ stores. Emerging players such as Palmonas and Firefly Diamonds have also raised fresh capital, signaling robust startup funding in the segment.
GIVA’s extended Series C round underscores continued investor appetite for VC-backed brands in India’s direct-to-consumer ecosystem. As brands focus on omnichannel strategy, disciplined capital deployment, and differentiated positioning, GIVA’s growth trajectory signals strong momentum in the evolving industry.
