Editor’s Note
This analysis reveals a challenging period for traditional jewelry retailers, who face softening demand, rising costs, and heightened price sensitivity—even as the broader market appears stable. The shift in consumer behavior toward deliberation and cross-channel comparison is reshaping the industry landscape.
The Jewelry Stores industry is in a clear downshift, even if the broader jewelry market still looks healthy on the surface. Retailers are dealing with softer volumes at the counter, as shoppers take longer to decide, postpone non‑essential purchases and increasingly compare prices across different channels. At the same time, they’re wrestling with higher metal costs and more price‑sensitive customers, which puts pressure on profit. Industry revenue has dropped at a CAGR of 3.6% over the past five years to reach an estimated $60.3 billion in 2026, when income is projected to drop by 2.2%.
The Jewelry Stores industry in the United States operates under the NAICS industry code 44831. Jewelry stores primarily sell new jewelry, timepieces and sterling and plated silverware. This industry also encompasses companies that offer these products in conjunction with engraving or repair services. Online retailers, mail-order businesses and direct-sales retailers specializing in these products are included in this category. Related terms covered in the Jewelry Stores industry in the United States include cut, karat, electronic data interchange (edi), aspirational shopper, big-box store, brick-and-mortar and gemologist.
Products and services covered in Jewelry Stores industry in the United States include Diamond jewelry, Pearl and other gemstone jewelry and Gold jewelry.
Companies covered in the Jewelry Stores industry in the United States include Signet Jewelers Limited, Compagnie Financiere Richemont Sa and Berkshire Hathaway Inc.
