Editor’s Note
This article explores the enduring appeal of luxury brands, examining the psychological drivers behind their status and the investment potential of different labels.
The allure of luxury is immense. Which luxury brands are the most popular and which are worth investing in?
Whether it’s Quiet Luxury or an overt status symbol, the appeal of luxury brands is based on various psychological and social motives. For many, owning such goods is an expression of identity and social status. Luxury brands function as visible symbols of success and belonging to certain social circles. Through strategies like artificial scarcity—such as waitlists or limited editions—they deliberately enhance the attractiveness and exclusivity of their products. And increasingly, exclusive watches, perfumes, and luxury fashion are being purchased in online shops.
Social media significantly amplifies this effect. Platforms like Instagram or TikTok stage luxury brands as the ultimate goal and particularly shape younger generations, who are influenced by influencers. Ownership of luxury items is thus increasingly perceived as a distinctive status symbol.
Whether fashion, watches, or exclusive cars, luxury brands satisfy not only material desires but also address emotional and social needs. But which brands dominate this world and are among the most successful and coveted globally?
At a glance: Which brands currently have the highest value, and where do big names like Louis Vuitton, Hermès, Chanel, and others appear on the list? We provide an overview of the world of luxury brands, ranging from the psychological concept of “Quiet Luxury” to the status symbol. The latest ranking shows you the current market trends and brand profiles. You will also learn about the iconic products behind each brand that one should know, and how creative directors like Pharrell or Jonathan Anderson are rethinking traditional houses in the industry.
According to Statista, Louis Vuitton leads the list of the most valuable luxury brands with an estimated brand value of around $129.9 billion, followed by Hermès with around $93.7 billion. These figures illustrate which brands consumers are most willing to spend money on.
According to the latest data from Statista, Louis Vuitton also leads the list of the world’s most valuable luxury brands in 2024—with an estimated brand value of around $129.9 billion. In second place is Hermès with a brand value of around $93.7 billion. Following them are brands like Chanel, Gucci, and Dior. These numbers highlight which brands consumers are most willing to invest their money in.
Rank | Brand | Brand Value 2025 (in billion EUR) | Change from 2024
— | — | — | —
1 | Chanel | ~€34.9B | +45%, Rank 2 → 1
2 | Louis Vuitton | ~€30.3B | +2.1%, Rank 1 → 2
3 | Hermès | ~€18.4B | +19%, Rank 4 → 3
4 | Dior | ~€15.9B | +18%, stable
5 | Rolex | ~€17.3B | +36%, Rank 7 → 5
6 | Cartier | ~€14.4B | +15%, Rank 8 → 6
7 | Gucci | ~€7.8B | –23.6%, Rank 5 → 7
8 | Tiffany & Co. | ~€7.2B | Rank 7 → 8
9 | Prada | ~€6.0–6.4B | stable
10 | Yves Saint Laurent | ~€5.5–6.0B | stable
Several watch brands are found on the list of the most popular luxury brands.
Luxury today is cultural capital—an expression of status, identity, and belonging. The boundaries between fashion, accessories, jewelry, cosmetics, and lifestyle products are increasingly blurring. According to current forecasts, the global market for personal luxury goods reached a new high of over €390 billion in 2024. The strongest growth is currently recorded in the Asia-Pacific region, led by China. North America and Europe follow in subsequent places. Here is a list of the most renowned luxury fashion brands that excel in various categories. These are among the top 10 luxury clothing brands:
Founded in 1854 in Paris, Louis Vuitton, with its brand value, is the world’s most valuable luxury fashion brand—famous for its iconic Monogram Canvas and leather craftsmanship, originally used for making luggage and travel accessories, thus defining the modern mobility of the 19th century with flat, stackable travel trunks. Today, Louis Vuitton represents a fusion of traditional craftsmanship and pop culture—from the fashion atelier to leather goods and streetwear collaborations. The unmistakable products like the Speedy, Keepall, or the Capucines still embody the brand’s travel and luxury ethos. Since 2023, Pharrell Williams has been designing the men’s collections with his vision blending music, hip-hop culture, and high fashion.
Classics like the “2.55” bag, tweed jackets, and timeless elegance. The Parisian fashion house founded in 1910 by Gabrielle “Coco” Chanel revolutionized women’s fashion with clean lines, masculine elements, and iconic designs like the “Little Black Dress” or the bouclé suit. Under Karl Lagerfeld, Chanel became famous for its extravagance and creativity. In 2025, Virginie Viard modernizes the iconic brand with her signature, always adhering to the traditional Chanel codes.
