Editor’s Note
The IGI’s new ‘Moments Campaign’ underscores a critical message for diamond buyers: beyond the emotional significance lies the essential need for verified authenticity and value. This initiative highlights the importance of professional certification as a cornerstone of trust in the luxury market.
International Gemological Institute (IGI), a global leader in diamond certification, has launched the ‘Moments Campaign’. This pioneering initiative aims to reinforce the importance of obtaining IGI certification when purchasing high-value diamonds. The campaign highlights not only the profound emotional significance of diamonds but also the assurance provided by IGI certification, ensuring their authenticity and lasting value.
The campaign weaves a heartfelt narrative of relationships, with diamonds symbolising life’s most treasured moments. From a groom’s gift of a diamond ring that represents a promise of forever – “Your promise is IGI certified” – to a corporate woman’s diamond necklace reflecting her hard-earned success – “Your ambition is IGI certified” – and a son’s gift of a diamond bracelet to his father, honouring love and legacy – “Your legacy is IGI certified” – diamonds transcend their form to become enduring symbols of love, achievement, and connection.
Reflecting on the campaign storyboard, Mr. Tehmasp Printer, MD and CEO, IGI, stated the above.
Mr. Anuj Kalra, Senior Creative Director at Ogilvy, commented.
The digital campaign will be released across all social media platforms, including YouTube, Facebook, Instagram, and LinkedIn. The company’s website will also air the campaign films.
