Editor’s Note
This article highlights a significant moment in fashion and entertainment, as leading Asian celebrities from South Korea, China, Thailand, and Japan showcase Louis Vuitton’s designs. Their presence on the global stage underscores the growing influence and recognition of Asian talent in international luxury and media.
From left: South Korean screen icon Shin Min-A, Chinese actress Jin Chen, Thai megastar Urassaya Sperbund and Japanese model-actress Ayami Nakajo were each draped in ‘Virtuosity’s’ glittering creations. Image: Louis Vuitton
Louis Vuitton crowns Asia as high jewelry’s future. The French maison unveiled its ‘Virtuosity’ high jewelry collection in Mallorca, blending historic grandeur with bold design to capture Asia’s growing appetite for gender-fluid, statement luxury.
The collection’s launch and its focus on Asian brand ambassadors highlight the region’s pivotal role in the future of the high jewelry market.
The choice of Mallorca as the launch location underscores the global nature of luxury marketing, connecting European heritage with Asian consumer power.
The strategic alignment of the collection with Asian tastes and celebrity influence positions the region as the potential epicenter for the future growth of high jewelry.