Editor’s Note
The following article details allegations regarding the unauthorized use of luxury brand jewelry. The claims presented are based on the sources cited and have not been independently verified by our editorial team.
This incident confirms that Starship Entertainment and the member used personal connections to borrow Bulgari jewelry intended for the official ambassador, betting that Bulgari would not react due to the Cosmopolitan magazine cover.
November 2025 (Image 1): Starship Entertainment had already arranged the March issue collaboration with Cosmopolitan and began seeking brands to support Ive’s cover feature.
November 2025 – January 2026: Bulgari reached a cooperation agreement with Starship Entertainment, agreeing to sponsor Jang Won-young’s solo cover.
January 10, 2026 (Image 2): Leveraging the “favor” of securing the Cosmopolitan cover for Bulgari, Starship had another member secretly wear jewelry that had been worn by Jang Won-young, assuming Bulgari would not be angered. After the Golden Disc Awards that day, the member posted an Instagram photo wearing Bulgari for the shoot but did not mention Bulgari. Bulgari did not respond.
February 5, 2026 (Images 3 & 4): During the solo cover magazine shoot, only Jang Won-young from the entire group received gifts from Bulgari. The Cosmopolitan Art Director’s story mentioned only Jang Won-young.
February 11, 2026 (Image 5): Bulgari’s PR pointed out the jewelry on the cover. Fans of the other member claimed “Bulgari promoted both members.”
February 12, 2026 (Image 6): The solo cover was released. Bulgari only acknowledged and promoted its ambassador, Jang Won-young. The other member was not mentioned.
