Editor’s Note
As the holiday season approaches, this report highlights its critical role in the fine jewelry market, accounting for nearly a quarter of annual sales. The findings reveal a blend of classic and emerging gemstone trends that are set to define festive gifting in 2026.
According to the new Most Popular Gemstones for Luxury Jewelry 2026 Report from Gems, this year’s festive favorites are a brilliant mix of timeless classics and trending colored gems. The holiday season drives 24% of all annual fine jewelry sales, making it the single most important time of year for fine jewelry gifting.
Based on national live shopping data and consumer insights, Gems has released the official Top 12 Gemstones for Holiday Jewelry —a list that reflects what shoppers are choosing most as meaningful gifts for loved ones.
- Diamond – The iconic choice for celebrations
- Sapphire – Regal color and enduring elegance
- Opal – A mesmerizing, one-of-a-kind kaleidoscope
- Pearl – Modern chic redefined
- Tanzanite – Rare, vivid, unforgettable
- Ruby – Fiery passion perfect for the season
- Emerald – A symbol of vitality and renewal
- Tourmaline – Rainbow versatility
- Turquoise – Sky-blue serenity
- Amethyst – Royal purple refinement
- Aquamarine – Calm ocean-blue clarity
- Garnet – Warm festive richness
- Meaning over materialism: Consumers are choosing gemstones that tell a story.
- Color is the new classic: Sapphire, opal, tourmaline, and aquamarine continue to surge.
- Rarity resonates: Limited-origin stones like tanzanite are being gifted as “future heirlooms.”
For shoppers building gift guides or planning holiday segments, Gems’ report offers deep insight into what consumers value today: authenticity, beauty, and emotional significance.